Atresplayer

Atresplayer[2] (formerly Atresplayer Premium) is a Spanish paid subscription video-on-demand over-the-top streaming service of Atresmedia.

Atresplayer
Type of businessDivision
Type of site
OTT platform
HeadquartersSan Sebastián de los Reyes, Spain
Industry
Products
ParentAtresmedia
CommercialYes
RegistrationRequired
Users452,000 (December 2020)[1]
Launched9 September 2019 (2019-09-09)
Current statusActive

History and description

It was launched in Spain on 8 September 2019.[3] The first original series released on the platform was El Nudo.[3] Besides the regular services offered by the ad-supported Atresplayer| (catch-up service and some series), Atresplayer Premium offers three main types of programming: Premium Exclusivo (full releases before free-to-air broadcasting), Premium Preestreno (series releasing a week before free-to-air broadcasting), and exclusive programming.[4] As of 30 June 2020, it had 253,000 subscribers.[4][5]

Unlike its rival Mitele Plus (initially betting on football/sport as a main business line while leasing exclusive content rights in Spain to Amazon Prime Video),[6][3] Atresplayer Premium restricted its offer to streaming original programming.[3] It is available outside of Spain in Latin America, the United States, Canada, and Mexico under the "Paquete Premium Internacional" subscription mode.[7] There is however geoblocked content.[7]

Since Atresplayer Premium's launch, much of the Atresmedia original programming has been first released on the platform, including series such as La valla, Veneno, #Luimelia, Toy Boy , or Perdida.

In 2023, the subscription service rebranded as simply Atresplayer.[2]

References
  1. "Atresplayer Premium se dispara en suscriptores y agranda su distancia sobre Mitele Plus". Vertele!. eldiario.es. 25 February 2021.
  2. Rodrigo Saavedra, Javier (13 June 2023). "Atresplayer comienza su 'revolución': estreno de marca, bajada de precio y muchas más series que nunca". Los 40.
  3. Zárate, Pedro (19 December 2020). "Las plataformas de streaming, según sus series españolas: ¿qué estrategia sigue cada una para atraer al público?". Vertele!. eldiario.es.
  4. Pérez, Laura (8 September 2020). "Un año de Atresplayer Premium: el balance de una plataforma que llegó para cambiar las normas tradicionales". Vertele!. eldiario.es.
  5. "Atresmedia destaca el crecimiento de abonados a ATRESPlayer Premium en un primer trimestre ya afectado por el Covid-19". Audiovisual451. 30 April 2020.
  6. "Mediaset copia a Atresmedia y preestrena 'Got Talent' y 'La isla de las tentaciones' en Mitele PLUS". Bluper. El Español. 8 January 2021.
  7. García, Rocío (28 November 2020). "Atresplayer o Mitele, ¿qué plataforma española es la mejor?". ADSL Zone.


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.