Attention (NewJeans song)

"Attention" is the debut single recorded by South Korean girl group NewJeans for their debut extended play (EP) New Jeans. It was released by ADOR as the first single from the EP on July 22, 2022.

"Attention"
Single by NewJeans
from the EP New Jeans
ReleasedJuly 22, 2022 (2022-07-22)
Genre
Length3:00
LabelADOR
Lyricist(s)
Producer(s)
NewJeans singles chronology
"Attention"
(2022)		 "Hype Boy"
(2022)
Music video
"Attention" on YouTube

Background and release

On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept.[1][2][3] The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play (EP), which was confirmed to contain four tracks, including two additional singles.[4]

Composition

With a length of two minutes and 58 seconds,[5] "Attention" was described as having "a groovy je ne sais quoi highlighted by a bustling beat" and "key changes that jump between major and minor which keeps its early 2000s R&B-influenced instrumentation minimal".[6] NewJeans member Danielle participated in writing lyrics for the track.[7]

Critical reception
Professional ratings
Review scores
SourceRating
IZM[8]

Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways".[8]

"Attention" on select listicles
Publication List Rank Ref.
Billboard The 25 Best K-Pop Songs of 2022 6 [9]
CNN Philippines CNN Philippines' 25 Favorite K-pop Songs of 2022 No order [10]
Cosmopolitan The 15 Best K-Pop Songs of 2022 6 [11]
Dazed The best K-pop tracks of 2022 7 [12]
IZM 10 Best Songs of 2022 No order [13]
Music Y Best Songs of 2022 1 [14]
NME The 25 best K-pop songs of 2022 7 [15]
Teen Vogue The 79 Best K-Pop Songs of 2022 No order [16]
21 Best K-Pop Music Videos of 2022 [17]
YouTube Korea Top 10 Most Popular YouTube Videos in 2022 2 [18]

Accolades
Awards and nominations for "Attention"
Year Ceremony Award Result Ref.
2022 MAMA Awards Song of the Year Nominated [19]
Best Dance Performance – Female Group Won
2023 Circle Chart Music Awards New Artist of the Year – Digital Won [20]
Song of the Year – August Nominated [21]
Golden Disc Awards Digital Bonsang Won [22]
Digital Daesang Nominated
Korean Music Awards Song of the Year Nominated [23]
Best K-pop Song Won
Music program awards for "Attention"
Program Date Ref.
M Countdown August 18, 2022 [24]
Music Bank August 19, 2022 [25]
Show! Music Core August 20, 2022 [26]
Inkigayo August 21, 2022 [27]
August 28, 2022 [28]
Melon Popularity Award
Award Date (2022) Ref.
Weekly Popularity Award August 22 [29]

Commercial performance

"Attention" debuted at number one and number two on the Billboard's South Korea Songs and on the Circle Digital Chart, respectively.[30][31] It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20.[30] Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022.[32] On the Global 200 the song peaked at 54.[33] In Singapore and Vietnam the song debuted at eleven.[34][35]

Charts

Certifications
Certifications for "Attention"
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[47] Gold 50,000,000†
South Korea (KMCA)[48] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history
Release history for "Attention"
Region Date Format Label
Various July 22, 2022
ADOR

References
  1. Lee, Yoo-na (August 2, 2022). "[Y이슈] 뉴진스, 걸그룹 데뷔곡 3년 만 최고 기록...음원차트 장악" [[Y Issue] New Jeans, girl group debut song record high in 3 years... Dominate music charts]. YTN. Retrieved August 13, 2022 – via Naver.
  2. Ahn, Jung-hoon (August 3, 2022). "걸그룹 뉴진스, 데뷔 초부터 돌풍…한국 스포티파이 1위" [Girl group New Jeans, a blast from the beginning of their debut #1 on Spotify in Korea]. Yunhap News. Retrieved August 13, 2022.
  3. Agarwal, Bhavna (July 22, 2022). "HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch". India Today. Archived from the original on July 22, 2022. Retrieved July 31, 2022.
  4. Hicap, Jonathan (July 21, 2022). "HYBE's label ADOR debuts first K-pop group NewJeans". Manila Bulletin. Archived from the original on July 21, 2022. Retrieved July 31, 2022.
  5. Park, Kun; Yang, Haley (October 22, 2023). "Survival of the shortest, as seen in K-pop and K-dramas". Korea JoongAng Daily. Retrieved January 22, 2023.
  6. Chin, Carmen (August 4, 2022). "NewJeans – 'New Jeans' review: HYBE's latest girl group go against the grain in an uneven debut". NME. Retrieved July 24, 2023.
  7. Jun-hee, Park (August 1, 2022). "Hybe independent label ADOR launches first group NewJeans". The Korea Herald. Archived from the original on August 1, 2022. Retrieved August 1, 2022.
  8. "Attention - NewJeans - Review". izm.co.kr. Archived from the original on August 8, 2022. Retrieved August 10, 2022.
  9. Jeff, Benjamin; Starr, Bowenbank; Joe, Lynch; Jessica, Oak; Glenn, Rowley (December 20, 2022). "The 25 Best K-Pop Songs of 2022: Staff Picks". Billboard. Archived from the original on December 24, 2022. Retrieved December 27, 2022.
  10. "Our favorite K-pop songs of 2022". CNN Philippines. December 28, 2022. Archived from the original on December 28, 2022. Retrieved December 28, 2022.
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