Hype Boy

"Hype Boy" is the second single by South Korean idol girl group NewJeans, taken from their debut extended play (EP), New Jeans (2022). ADOR, an independent division of Hybe Corporation, released the song for download and streaming on July 23, 2022. 250 and Ylva Dimberg produced "Hype Boy", and the latter wrote the lyrics with Gigi and NewJeans member Hanni. A future bass and synth-pop track, it is driven by pulsing synthesizers and distorted instrumentals that evoke 1990s and 2000s styles such as R&B, electronic, and moombahton.

"Hype Boy"
Single by NewJeans
from the EP New Jeans
Language
  • Korean
  • English
ReleasedJuly 23, 2022 (2022-07-23)
Genre
Length2:59
LabelADOR
Lyricist(s)
Producer(s)
  • 250
  • Ylva Dimberg
NewJeans singles chronology
"Attention"
(2022)		 "Hype Boy"
(2022)		 "Cookie"
(2022)
Music videos
"Hype Boy" (Audio) on YouTube
"Hype Boy" (Performance Ver.) on YouTube

Music critics praised the retro-styled production of "Hype Boy" and commented that it featured a dreamy atmosphere. Publications including NME, NPR, and Rolling Stone included it in their lists of the best songs of 2022. "Hype Boy" also featured on various K-pop-specific lists, ranking atop the list by NME. The single peaked at number two on the South Korean Circle Digital Chart and reached the top 10 in Malaysia, Singapore, Taiwan, and Vietnam. Both the Korea Music Content Association (KMCA) and the Recording Industry Association of Japan (RIAJ) certified the track platinum for exceeding 100 million streams in respective countries. "Hype Boy" is currently the longest-running song on the Billboard Global 200 by a K-pop female act, charting for 35 weeks.

Background and release
Music videos for "Hype Boy"
video icon "Minji Ver." on YouTube
video icon "Hyein Ver." on YouTube
video icon "Hanni Ver." on YouTube
video icon "Danielle&Haerin Ver." on YouTube

Under the direction of art director Min Hee-jin, South Korean idol girl group NewJeans was formed and signed with ADOR, an independent division of Hybe Corporation where Min is the CEO. Their first single, "Attention", was surprise-released on July 22, 2022, without prior information regarding the group's lineup.[1] The following day, ADOR announced a four-track extended play (EP), New Jeans, which was set for release on August 1,[2] and released "Hype Boy" as the group's second single. "Hype Boy" was accompanied by a 50-second clip introducing the five members' names and four music videos specific to the members' perspectives.[3]

Of the four music videos, three were for individual members Minji, Hyein, and Hanni, and one was for a collective unit of Haerin and Danielle.[4] Min explained that by releasing "Attention" without confirming the members' names and "Hype Boy" featuring individual members, she expected that "people would come back to the first video to look them up".[4] "Hype Boy" was one of the EP's three singles.[5][6] On August 4, NewJeans held their debut stage on Mnet's M Countdown, where they performed all singles from their self-titled EP, including "Hype Boy".[7]

Composition

Gigi, Ylva Dimberg, and NewJeans member Hanni wrote the lyrics to "Hype Boy",[8] a song about young love akin to a daydream.[9] The track was produced by Dimberg and 250, and the latter also programmed the instrumentals.[8] The song has lyrics in both Korean and English, and it is two minutes and 56 seconds long. It is composed in the key of E minor, with a tempo of 100 beats per minute.[10][11] "Hype Boy" is propelled by pulsing synthesizers and distorted instrumentals.[12] It is a future bass[13] and synth-pop song[14] that incorporates influences of 1990s R&B[15] and electronic music,[14] and its rhythms evoke moombahton.[14][16]

South Korean digital music site Melon described "Hype Boy" as a hybrid of moombahton and electropop that has a "unique pre-chorus" and highlights individual members' vocals.[8] Carmen Chin of NME felt that "Hype Boy" has a production reminiscent of 2000s music, but with a modern twist. Chin added that the track's arrangement using "tropical touches and future bass" makes for "a dreamy, almost hazy atmosphere".[12] Writing for the same publication, Derrick Tan said the song's production resembles the music of Kaytranada and NewJeans sing with "honeyed vocals" over "lush" R&B beats before "belting out passionately in the euphoric chorus".[17] Time's Kat Moon wrote the track features "soft" beats and "mellow" instrumentals but described the vocals in the chorus as "soaring".[18]

Critical reception

Carmen Chin of NME wrote in a review for the group's EP New Jeans that "Hype Boy" eschews the "slow-jam nostalgia" of the preceding single "Attention" and "instead invokes contemporary reimaginations of 2000s sounds with its tropical touches and future bass," and "the way these elements are arranged make for a dreamy, almost hazy atmosphere."[12] Subsequently, NME placed "Hype Boy" at number 1 on their list of the 25 best K-pop songs of 2022.[17] In December 2022, Rolling Stone placed "Hype Boy" at number 24 on their list of the top 100 best songs of 2022, highlighting it as a "standout" from the group's EP with "its addictive choreography and catchy chorus".[19] Time named it one of the best K-pop songs of the year.[20]

"Hype Boy" on select critic lists
Critic/Publication List Rank Ref.
Insider The 10 Best K-pop Songs of 2022 2 [21]
NME The 50 best songs of 2022 26 [15]
The 25 best K-pop songs of 2022 1 [17]
NPR The 100 Best Songs of 2022 85 [14]
Nylon The 20 Best K-pop Releases of 2022 No order [22]
Rolling Stone The 100 Best Songs of 2022 24 [9]
South China Morning Post 15 Best K-pop Songs of 2022-Pop Songs of 2022 No order [23]
The Korea Herald 2022 Highlights of K-Pop 4 [24]
Time The Best K-pop Songs and Albums of 2022 No order [25]

Accolades
Awards and nominations for "Hype Boy"
Year Ceremony Award Result Ref.
2022 Asian Pop Music Awards[upper-alpha 1] Best New Artist (Overseas) Won [27]
2023 Circle Chart Music Awards Song of the Year – August Nominated [28]
Music program awards for "Hype Boy"
Program Date Ref.
Inkigayo April 2, 2023 [29]

Charts

Certifications
Certifications and sales for "Hype Boy"
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[49] Platinum 100,000,000†
South Korea (KMCA)[50] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history
Release history for "Hype Boy"
Region Date Format Label
Various July 23, 2022
ADOR

Notes
  1. Hosted by the Hong Kong Asia Pacific International Group and Sunway Records, the Asian Pop Music Awards bases its winners on "Asian Pop Music Chart" which opened in September 2019.[26]

References
  1. Kwak, Kristine (June 26, 2023). "The Exhilaratingly Fast Rise of NewJeans". Rolling Stone. Archived from the original on June 26, 2023. Retrieved June 26, 2023.
  2. Chin, Carmen (July 22, 2022). "Hybe's latest girl group NewJeans make their much-anticipated debut with 'Attention'". NME. Archived from the original on July 22, 2022. Retrieved July 23, 2022.
  3. Yeo, Gladys (July 25, 2022). "New Hybe girl group NewJeans unveil music videos for 'Hype Boy' and 'Hurt'". NME. Archived from the original on December 10, 2022. Retrieved March 26, 2023.
  4. Ji-won, Choi (August 29, 2022). "'Min Hee-jin Effect': How the K-pop mastermind and NewJeans are doing things differently". The Korea Herald. Retrieved October 10, 2023.
  5. Sun-ah, Shim (May 3, 2023). "'Hype Boy' by NewJeans hits 300 mln Spotify streams". Yonhap News Agency. Retrieved September 29, 2023.
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  10. "Key and BPM for Hype Boy by NewJeans". TuneBat. August 1, 2022. Retrieved August 8, 2022.
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