Cookie (song)

"Cookie" is a song by South Korean girl group NewJeans. It was released as the third single from their debut self-titled extended play by ADOR on August 1, 2022.

"Cookie"
Single by NewJeans
from the EP New Jeans
LanguageKorean
ReleasedAugust 1, 2022 (2022-08-01)
Genre
Length3:55
LabelADOR
Songwriter(s)
Producer(s)Park Jin-su
NewJeans singles chronology
"Hype Boy"
(2022)		 "Cookie"
(2022)		 "Ditto"
(2022)
Music video
"Cookie" on YouTube

Background and release

On July 22, 2022, NewJeans released the music video for their first single "Attention" as a surprise release, without any previous information given about the group. The following day, NewJeans announced they would release their debut self-titled extended play on August 1, 2022. It would contain four tracks, including two additional singles.[1] Five music videos, of which four focused on the individual members, were released for their second single "Hype Boy" on July 23. On August 1, the group released their debut EP, accompanied by the music video for their third and final single, "Cookie".[1]

Composition

"Cookie" was written by Gigi, Ylva Dimberg and Park Jin-su, who also handled the arrangement.[2] The song is a club-oriented R&B[3] and pop[4] track featuring a Jersey club bridge[5] built upon a minimal hip hop beat.[6] "Cookie" was composed in the key of C major with a tempo of 157 beats per minute.[7]

Reception

The best K-pop songs have always transformed their acculturations into a site for stylistic adventurousness, and "Cookie" does so gracefully.

– Joshua Minsoo Kim, Pitchfork (2022)[5]

Joshua Minsoo Kim of Pitchfork regarded "Cookie" as the "most interesting selection" from the EP, calling "a weightless groove about courting a crush".[5] Writing for The New York Times, Jon Caramanica placed the song at number 11 on his list of the 22 best songs of 2022, praising "its ease—no maximalism, no theater".[3] He pointed out the way NewJeans "deploys its contemporary reference points in service of a throwback idea" through the employment of New Jersey club music on "Cookie".[8] Han Seong-hyun of IZM defined the song as a "small experiment for the next step and commented positively on the "odd" lyrics and the "kitschy" rhythm.[9]

Controversy

The song has received backlash due to allegations that the lyrics contain sexual innuendos which many considered inappropriate for a group composed of teenagers. At the time of release, all members of the group were considered minors under South Korean law.[10] In a review for NME, Carmen Chin noted the "lyrical innuendo that can only be described as concerning when delivered by a group of 14- to 18-year-olds – some examples that listeners have flagged as distasteful are "Looking at my cookie / Do you ever smell it different? (Taste it) / What's with a bite isn't enough?" and "Made a little cookie / Come and take a lookie / Only at my house, come over and play'".[4] In particular, the word "cookie" has been highlighted as a slang term referring to the female genitalia.[11] NewJeans' agency ADOR has denied the allegations, claiming that the song was intended for fans and does not contain a sexual meaning.[10] According to ADOR, they consulted "numerous doctors in English literature, interpreters and native speakers" who agreed that "cookie is not widely used sexual slang". The agency concluded that "the term itself cannot be a problem, although its interpretations can differ".[12]

Chart performance

In South Korea, "Cookie" debuted at number 14 on the Circle Digital Chart in the issue dated July 31–August 6, 2022,[13] and peaked at number nine on the chart in the issue dated September 11–17, 2022.[14] The song peaked at number nine on the Billboard Japan Heatseekers chart in the issue dated October 5, 2022.[15] In Singapore, it peaked at number 15 on the RIAS Top Regional Chart in the issue dated February 3–9, 2023.[16] "Cookie" peaked at number 21 on the Vietnam Hot 100 in the chart issue dated August 18, 2022.[17] The song peaked at number 198 on the Billboard Global Excl. U.S. in the chart issue dated August 27, 2022.[18]

Promotion

The group performed "Cookie" for the first time on the South Korean music show M Countdown on August 4.[19] NewJeans performed the song alongside their previous singles at the 2022 Melon Music Awards on November 26[20] and at the 2022 MAMA Awards on November 30.[21]

Charts

Release history
Release history for "Cookie"
Region Date Format Label Ref.
Various August 1, 2022
ADOR [2]

References
  1. Lee, Jae-hoon (July 22, 2022). 민희진, 아렴풋한 청량 여름감성 '어텐션'…걸그룹 '뉴진스' 데뷔 [Min Hee-jin, vaguely refreshing summer sensibility 'Attention'... Girl group 'New Jeans' debut]. Newsis (in Korean). Archived from the original on December 17, 2022. Retrieved December 16, 2022 – via Naver.
  2. "Cookie - NewJeans" 곡 정보 - Cookie [Song Information - Cookie]. Melon (in Korean). Archived from the original on December 17, 2022. Retrieved December 16, 2022.
  3. Pareles; Carmanica, Jon; Zoladz, Lindsay (December 7, 2022). "Best Songs of 2022". The New York Times. Archived from the original on December 7, 2022. Retrieved December 17, 2022.
  4. Chin, Carmen (August 4, 2022). "NewJeans – New Jeans review: Hybe's latest girl group go against the grain in an uneven debut". NME. Archived from the original on August 6, 2022. Retrieved August 28, 2022.
  5. Kim, Joshua Minsoo (August 2, 2022). "NewJeans: "Cookie"". Pitchfork. Archived from the original on August 6, 2022. Retrieved October 22, 2022.
  6. Park, Seo-hyun (August 1, 2022). 뉴진스, 데뷔 앨범 음원 오늘(1일) 공개 "계속 생각나는 음악 하고 파" [New Jeans, debut album sound source released today (1st) "I want to do music that keeps coming to mind"]. Herald Pop (in Korean). Archived from the original on December 17, 2022. Retrieved December 17, 2022.
  7. "NewJeans - Cookie". Tunebat. Retrieved December 17, 2022.
  8. Caramanica, Jon (September 22, 2022). "Blackpink and the Limits of K-Pop Maximalism". The New York Times. Archived from the original on November 5, 2022. Retrieved December 17, 2022.
  9. Han, Seong-hyun (August 2022). "NewJeans 1st EP New Jeans". IZM (in Korean). Archived from the original on December 17, 2022. Retrieved December 17, 2022.
  10. Lee, Ji-an (August 28, 2022). "NewJeans' agency denies allegations 'Cookie' has inappropriate lyrics". Korea JoongAng Daily. Archived from the original on February 11, 2023. Retrieved August 28, 2022.
  11. Choi, Ji-won (August 24, 2022). "NewJeans' 'Cookie' hit by claims of sexualizing teen members". The Korea Herald. Archived from the original on September 16, 2022. Retrieved August 28, 2022.
  12. Dong, Sun-hwa (August 29, 2022). "New Jeans' agency refutes claims that lyrics of 'Cookie' have sexual connotations". The Korea Times. Archived from the original on September 20, 2022. Retrieved September 11, 2022.
  13. "Circle Digital Chart – Week 32 of 2022" (in Korean). Circle Chart. July 31 – August 6, 2022. Archived from the original on August 4, 2022. Retrieved December 16, 2022.
  14. "Circle Digital Chart – Week 38 of 2022". Circle Chart (in Korean). September 11–17, 2022. Retrieved September 22, 2022.
  15. "Billboard Japan Heatseekers Songs – October 5, 2022". Billboard Japan (in Japanese). Archived from the original on October 13, 2022. Retrieved October 13, 2022.
  16. "RIAS Top Charts Week 6 (3 - 9 Feb 2023)". RIAS. Archived from the original on February 14, 2023. Retrieved February 14, 2023.
  17. "Billboard Vietnam Hot 100: Chart Date 2022-08-18". Billboard Việt Nam (in Vietnamese). Archived from the original on August 18, 2022. Retrieved August 18, 2022.
  18. "Billboard Global Excl. US – Week of August 27, 2022". Billboard. August 27, 2022. Archived from the original on August 23, 2022. Retrieved August 23, 2022.
  19. Park, Sung-hoo (August 4, 2022). 뉴진스, '엠카' 데뷔 성공적… 영상 조회수도 폭발 [NewJeans successfully debuted M Countdown... Video views exploded]. JTBC (in Korean). Archived from the original on August 6, 2022. Retrieved August 6, 2022 – via Naver.
  20. Ahn, Yoon-ji (November 27, 2022). 뉴진스, 'MMA2022' 2관왕 영예..대세 신인 입증 [New Jeans, 'MMA2022' 2 crowns honored..Proof of a popular rookie]. Star News (in Korean). Archived from the original on December 17, 2022. Retrieved December 17, 2022 – via Naver.
  21. Han, Su-ji (December 1, 2022). [TOP이슈] '2022 MAMA', 일본 초대해놓고 뉴진스-템페스트 무관 [[TOP Issue] '2022 MAMA' invited to Japan, but New Jeans and Tempest are unrelated]. Top Star News (in Korean). Archived from the original on December 17, 2022. Retrieved December 17, 2022.
  22. "Billboard South Korea Songs – Week of August 27, 2022". Billboard. August 27, 2022. Archived from the original on August 23, 2022. Retrieved August 23, 2022.
  23. "Digital Chart – September 2022". Circle Chart (in Korean). Archived from the original on September 16, 2022. Retrieved October 6, 2022.
  24. "Digital Chart 2022". Circle Chart. Archived from the original on January 13, 2023. Retrieved January 13, 2023.
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