NewJeans Code in Busan

NewJeans Code in Busan (Korean: 뉴진스 코드) is a South Korean travel reality television series produced by Busan Metropolitan City and the Busan Tourism Organization and distributed by SBS. Starring K-pop girl group NewJeans, the three-episode series follows the group as they visit several of Busan's landmarks over the course of a two-day trip. It was created as part of a series of Hallyu content produced to support Busan's bid to host the Expo 2030.

NewJeans Code in Busan
Promotional poster
Hangul
뉴진스 코드
Revised RomanizationNyujinseu Kodeu
Genre
Developed by
  • Kim Na-young
  • Kim Ga-young
  • Kim Young-sook
  • Kim Mi-sun,
  • Hwang Hye-jeong
  • Jung Eun-hye
  • Yoon So-ra[1]
Directed by
  • Yoo Gyeong-seok
  • Eom Jin-yong
  • Kim Na-yeon
  • Han Seon-woo[1]
StarringNewJeans
Country of originSouth Korea
Original languageKorean
No. of episodes3
Production
Executive producerSeong Ki-hun[1]
Production companies
Release
Original networkSBS TV
Original releaseOctober 16 (2022-10-16) –
November 6, 2022 (2022-11-06)

The project was first announced in September 2022 and premiered on SBS TV on October 16, 2022, at 12:10 (KST). Set to be aired for three consecutive Sundays, the final episode was postponed to November 6, 2022. The series was released for streaming on Wavve, where it recorded 23.8 million hours of viewing in two months. After the broadcast, several filming locations were crowded with fans, which led the Busan Tourism Organization to create two travel guides based on the series.

Production

On September 16, 2022, South Korean television network SBS announced the production of the travel reality television series NewJeans Code in Busan, starring K-pop girl group NewJeans.[2][3] Produced by Busan Metropolitan City and the Busan Tourism Organization,[4] the documentary is part of a series of Hallyu content sponsored by the city of Busan, the Busan Tourism Organization and the Busan Film Commission to showcase the city and support its bid to host the Expo 2030.[3] It is the second collaboration between Busan and Hybe Corporation, the parent company of NewJeans' label ADOR, after BTS' Yet to Come concert held in the city on October 15, 2022.[5]

Shot on the 26th and the 27th of September 2022,[4] the series follows NewJeans as they explore Busan and learn more about it through QR codes over the course of a two-day trip.[2] The group visited Songdo Sky Park, Bupyeong Kkangtong Market, Taejongdae and Dadaepo Beach.[6][7] Other Busan's sites, such as the Dadaepo Sunset Fountain of Dreams, Skyline Luge Busan, Jeonpogonggu-gil, Cheongsapo, Gwangalli Beach and Yeongdo Marine Adventure Park, were featured in the background.[7][8] Regarding the project, Busan Mayor Park Heong-joon said:

"The collaboration between world-famous K-pop artists and Busan is a great force in raising Busan tourism brand awareness and revitalizing the tourism market that was stagnant due to COVID-19, [...] I hope that the happy travel content in Busan, that we can see, laugh, and enjoy together, will serve as an opportunity to inform the world of Busan, where we want to live even if we are reborn"[9]

Release and marketing

A video teaser was released on October 7, 2022.[10] The series premiered on SBS TV at 12:10 (KST) on October 16, 2022, and was set to be aired for three consecutive Sundays.[7] However, the final episode was postponed to respect the national mourning period announced after the Seoul Halloween crowd crush. It was aired on November 6, 2022.[11] The series was released for streaming on Wavve.[12]

Several promotional videos showing behind-the-scenes and clips of the series were released by the Busan Tourism Organization on YouTube and TikTok.[12] On October 21, 2022, the Busan Tourism Organization announced they would create an itinerary based on the series.[13] From October 21 to 30, 2022, they held a "mission tour event", where each participant had to follow the itinerary and scan the QR codes found at every location to complete the missions and win a prize.[13]

Episodes
No.TitleOriginal air date
1"See You in Busan with NewJeans!"
Transcription: "'Nyujinseuwa Busan-eseo Mannayo!'" (Korean: '뉴진스와 부산에서 만나요!')		October 16, 2022 (2022-10-16)
2"Full-scale Trip to Busan with NewJeans★"
Transcription: "Nyujinseuwa Hamkke Haneun Bongyeog Busan Yeohaeng★" (Korean: 뉴진스와 함께 하는 본격 부산 여행★)		October 23, 2022 (2022-10-23)
3"From Food to Experience! NewJeans' Trip to Busan"
Transcription: "Meogbangbuteo Cheheomkkaji! Nyujinseuui Busan Yeohaeng" (Korean: 먹방부터 체험까지! 뉴진스의 부산 여행)		November 6, 2022 (2022-11-06)

Impact

The series recorded 23.8 million hours of viewing in two months on Wavve.[12] Promotional videos related to it recorded a total of 5 million views on YouTube, while its TikTok hashtag exceeded 13.2 million views.[12] On October 26, 2022, journalist Yoo Ji-hye of Sports Dong-a reported that multiple filming locations, including Songdo Sky Park, Yeongdo Marine Adventure Park, Jeonpogonggu-gil, Cheongsapo Port, Dadaepo Sunset Fountain of Dreams and several of the shops where the members bought food, were crowded with fans completing missions and scanning QR codes.[8] It was reported that interest in Jeonpogonggu-gil, Dadaepo Sunset Fountain of Dreams, and Myeongji-dong's grilled sea cucumbers had risen thanks to the series.[14] The Busan Tourism Organization then decided to create two official travel guides based on it.[12] An official representative of the city said that "it has stimulated viewers' desire to travel by introducing a fresh concept of traveling through information obtained using QR codes and a travel course".[14]

References
  1. "New Jeans Code in Busan". programs.sbs.co.kr. SBS. Archived from the original on October 13, 2022. Retrieved December 20, 2022.
  2. Lee, Kyung-ho (September 16, 2022). 뉴진스, 첫 단독 리얼리티 '뉴진스 코드 in 부산' 론칭..10월 첫방[공식] [New Jeans, first solo reality show New Jeans Code in Busan launched... First broadcast in October [Official]]. Star News (in Korean). Archived from the original on December 23, 2022. Retrieved December 20, 2022 – via Naver.
  3. Min, Yong-gyu (October 4, 2022). 드라마·예능 프로그램으로 보는 부산 관광 [Busan tourism seen through drama and entertainment programs]. Yonhap News Agency (in Korean). Archived from the original on December 23, 2022. Retrieved December 20, 2022 – via Naver.
  4. Kwak, Hyeon-su (September 28, 2022). 부산시, '대세 신인' 뉴진스와 협업…여행 리얼리티 제작 [Busan City, Collaboration with New Jeans, 'Trendy Rookie'... travel reality production]. YTN (in Korean). Archived from the original on December 23, 2022. Retrieved December 20, 2022 – via Naver.
  5. Kim, Han-bin (October 16, 2022). BTS, 더 시티 프로젝트 '부산' 성료, 부산이 이리도 힙한 도시였나? [BTS successfully completed The City Project 'Busan', was Busan such a hip city?]. Open News (in Korean). Archived from the original on December 23, 2022. Retrieved December 22, 2022.
  6. "Travel to Busan for 2 Days and 1 Night Following the NewJeans Course 1". visitbusan.net. Busan Tourism Organization. Archived from the original on December 23, 2022. Retrieved December 20, 2022.
  7. Min, Yeong-gyu (September 28, 2022). 걸그룹 뉴진스와 함께 부산관광 홍보…예능 프로그램 제작 [Promotion of Busan tourism with girl group NewJeans... Entertainment program production]. Yonhap News Agency (in Korean). Archived from the original on December 23, 2022. Retrieved December 20, 2022 – via Naver.
  8. Yoo, Ji-hye (October 26, 2022). '뉴진스 코드 in 부산', 벌써 '인증샷' 명소로 [원픽! 핫 플레이스] ['New Jin's Code in Busan, already a 'certification shot' spot [One pick! hot place]]. Sports Donga (in Korean). Archived from the original on December 23, 2022. Retrieved December 20, 2022 – via Naver.
  9. Lee, Dong-guk (September 28, 2022). K-Pop 걸그룹 뉴진스와 콜라보, 부산 매력 세계로! … '뉴진스 코드 in 부산' 리얼리티 예능 제작 [Collaboration with K-Pop girl group New Jeans, to the charming world of Busan! … 'NewJeans' Code in Busan' reality entertainment production]. Asian Economy (in Korean). Archived from the original on December 23, 2022. Retrieved December 20, 2022 – via Naver.
  10. Lim, Jeong-won (October 7, 2022). "Teaser released for reality program starring girl group NewJeans". Korea JoongAng Daily. Archived from the original on December 4, 2022. Retrieved December 20, 2022.
  11. Kang, Seo-jeong (November 6, 2022). "1주일만에 음악방송"..이태원 참사 국가애도기간 종료, 오늘(6일) 방송정상화[종합] ["Music broadcasting in one week"..The national mourning period for the Itaewon disaster ended, and broadcasting normalized today (6th) [comprehensive]]. Osen (in Korean). Archived from the original on December 23, 2022. Retrieved December 20, 2022 – via Naver.
  12. Son, Bong-seok (January 11, 2023). ‘뉴진스 코드 인 부산’ 인기 [Popularity of 'New Jin's Code in Busan']. Sports Kyunghyang (in Korean). Archived from the original on January 12, 2023. Retrieved January 12, 2023 – via Naver.
  13. Lee, Seon-ju (October 21, 2022). 부산관광공사 "비짓부산 댓글 달고, 뉴진스가 그린 광안리 티셔츠 받으세요" [Busan Tourism Organization "Leave a comment on Visit Busan and get a Gwangalli T-shirt drawn by New Jeans"]. CNB News (in Korean). Archived from the original on December 23, 2022. Retrieved December 22, 2022.
  14. Kwon, Byeong-seok (January 11, 2023). 뉴진스 여행예능 인기에… 관광 홍보 노젓는다 [Due to the popularity of New Jeans travel entertainment... growing tourism publicity]. Financial News (in Korean). Archived from the original on January 12, 2023. Retrieved January 12, 2023 – via Naver.
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