Cumberland Farms

Cumberland Farms, colloquially known as Cumby's, is a regional chain of convenience stores based in Westborough, Massachusetts, operating primarily in New England, New York and Florida. Cumberland Farms operates 566 retail stores, gas stations, and a support system including petroleum and grocery distribution operations in 8 states: Massachusetts, Rhode Island, Maine, New Hampshire, Connecticut, Vermont, New York and Florida.

Cumberland Farms Inc.
TypePrivate
IndustryRetail
Founded1939 (1939)
Cumberland, Rhode Island
HeadquartersWestborough, Massachusetts
Number of locations
566
Areas served
New England, New York, Florida
Key people
  • George Fournier, EG America President
  • Caroline Taitelbaum, EG America CFO
  • Nick Unkovic, EG America General Counsel
ProductsConvenience stores
Gas station
RevenueIncrease US$6.3 billion (2018)[1]
Number of employees
6,000
ParentEG Group (2019–)
SubsidiariesGulf Oil LP (1986–2016)
Websitecumberlandfarms.com

History

In 1939, Vasilios and Aphrodite Haseotes purchased a single-cow farm in Cumberland, Rhode Island,[2] which eventually grew into one of the largest dairy farms in Southern New England. Cumberland Farms opened a dairy store in Bellingham, Massachusetts, in 1958[3] and the first convenience store in the northeastern United States in 1962.[4]

Interior of a Cumberland Farms store in Beekman, New York

In the late 1960s Cumberland Farms had a successful ad campaign that helped expand their franchise, in part due to catchy jingles written by Brad Delp, who later co-founded the rock band Boston with Tom Scholz.

On May 2, 1992, Cumberland Farms filed for Chapter 11 bankruptcy.[5]

Cumberland Farms became a two-thirds limited partner in the Gulf Oil company in 1993, having obtained the right to sell gasoline under the Gulf name throughout the United States in 1986. In 2016, Cumberland Farms sold its entire holding in Gulf Oil.[6]

In September 2010, Cumberland Farms sold 61 locations,[7] then in June 2011 closed an additional 29 stores.[8] According to management, these sales and closures were to redeploy capital to their remaining stores and new builds.

In July 2018, Cumberland Farms closed several Florida locations to focus their attention on the state's East Coast.[9]

In the past, Cumberland Farms television ads have featured actor David Hasselhoff. In spring 2019, Cumberland Farms TV ads began using retired pro wrestling star, "The Nature Boy", Ric Flair.

In April 2019, Cumberland Farms was reported to have retained Bank of America to explore a possible sale of the entire chain.[10]

On July 31, 2019, U.K.-based EG Group announced having entered a binding agreement to purchase Cumberland Farms from the founding Haseotes family.[11][12][13]

Corporate image

Its original colors were navy blue and orange, but in 2009, they rebranded with a new logo and colors (navy blue and green).[14] The new logo change marked the beginning of the transformation of Cumberland Farms stores from older, legacy stores to new AIM stores that now include numerous new fresh food items such as pizza, chicken sandwiches, subs, and a roller grill. Cumberland Farms offers a large assortment of food service items, candy, snacks, and chilled drinks, which it calls "The Chill Zone", along with Cumberland Farms branded chips, pastries, candy, and coffee, etc.

References
  1. "Cumberland Farms". Forbes.
  2. "Ari Haseotes, Chief Executive Officer". Cumberland Farms. Archived from the original on March 18, 2018. Retrieved March 17, 2018.
  3. "History of Cumberland Farms, Inc. – FundingUniverse".
  4. "Our Company | Cumberland Farms".
  5. "Cumberland Farms files for bankruptcy". Hartford Courant. May 2, 1992. Retrieved March 10, 2023.
  6. "Gulf Oil L.P. acquires brand rights for the entire US". Boston Globe Media Partners, LLC. Boston.com. 13 January 2010. Archived from the original on 16 January 2010. Retrieved 10 August 2020.
  7. "Cumberland Farms to Sell 61 C-stores".
  8. "Cumberland Farms Closes 29 Stores".
  9. "Citrus Cumberland Farms stores closing their doors". 19 July 2018.
  10. "Cumberland Farms reportedly exploring sale | Worcester Business Journal".
  11. "EG GROUP TO ACQUIRE CUMBERLAND FARMS IN THE USA – EG Group".
  12. "EG Group to Acquire Cumberland Farms".
  13. "UK's EG Group Buys Cumberland Farms C-Store Chain". 31 July 2019.
  14. Van der Pool, Lisa (August 7, 2009). "New Cumberland Farms President Looks to Take on Dunkin' and Starbucks". Retrieved October 28, 2016. The new stores, which started rolling out in February...
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