Alfamart

PT Sumber Alfaria Trijaya Tbk or Alfamart is a primarily-franchised Indonesian convenience store chain. As of June 2023, it has over 18,000 stores in 27 provinces spread across Indonesia, with 4 million daily customers and tens of thousands of micro, small and medium-scale business partners.[1] Alfamart also has about 1,000 outlets in the Philippines.[2][3] The business was started in December 1989 as a trading and distribution company in Jakarta by its president, Djoko Susanto.[4] Ten years later, Susanto ventured into the convenience store category with Alfa Minimart, with their first branch being in Karawaci, Tangerang, Banten. Later renamed as Alfamart, the convenience store brand has since expanded to the Philippines, with its first Philippine branch located in Trece Martires, Cavite.[5]

PT Sumber Alfaria Trijaya Tbk
Alfamart UK
TypePublic
IDX: AMRT
IndustryConvenience stores
FoundedFebruary 22, 1989 (1989-02-22)
HeadquartersTangerang, Banten, Indonesia
Area served
Indonesia (except West Sumatra, Papua, West Papua, Highland Papua and South Papua)
Philippines
Key people
Kwok Kwie Fo (President)
RevenueIncrease Rp 56.1 trillion (2016)
Increase Rp 553.8 billion (2016)
Total assetsIncrease Rp 19.474 trillion (2016)
Number of employees
42,115 (2022)
Websitewww.alfamartku.com

History
Alfamart logo, used from 2003 until 2015. This logo is still used on some stores.

In 1989, Djoko Susanto and his family established a trading and distribution company that sold various products in Jakarta. The distribution company had a corporate share of 70% with PT HM. Sampoerna Tbk and the remaining 30% were with Susanto's PT Sigmantara Alfaindo.[4]

In 1999, Susanto ventured out into the convenience store business, branding it as Alfa Minimart. He opened his first branch at Jalan Beringin Raya, Karawaci, Tangerang, Banten. In the span of six years, Alfa Minimart grew to a total of 1,293 branches along Java. The chain's name was later rebranded as Alfamart.

In 2006, PT HM. Sampoerna Tbk sold its shares to Susanto's PT Sigmantara Alfaindo. Susanto gained 60% of the company's shares, while the remaining 40% was granted to a new shareholder, PT Mulia Prima Horizons.

In 2009, Alfamart joined the Indonesia Stock Exchange with around 3,000 branches nationwide. The business was renamed as PT Sumber Alfaria Trijaya Tbk. Soon after, Alfamart brought the Lawson stores into Indonesia while expanding from being solely in the convenience store chain business, to the operation of supermarket stores with Alfamidi Mini Supermarkets.[4][6][7][8]

In 2014, Alfamart had 7,000 branches in Indonesia catering to an average of 2.5 million customers daily.[9] The company reported to have over 14,000 branches by the end of 2019.[10]

After its success in Indonesia, Alfamart expanded into the neighboring country of the Philippines. Its entry into the Philippine market was made through a partnership with SM Investments Corporation, launching its first branch in Trece Martires, Cavite.[5][11][12] In 2020, Alfamart in the Philippines started expanding into the Visayas and Mindanao regions, particularly in Cebu, Davao, Cagayan de Oro and Zamboanga.[13][14] On November 11, 2020, Alfamart Philippines opened its 1000th store located in Barangay Santiago, General Trias, Cavite.[15]

Now, the parent company of Alfamart, PT Sigmantara Alfindo or AlfaCorp, also owned the larger minimarket chain called Alfamidi which is operated by PT Midi Utama Indonesia Tbk, and Alfa Express which also serve coffee and fast food.

See also

References
  1. "Indonesia convenience store Alfamart seeks 'new economy' growth". Nikkei. Retrieved 23 February 2022.
  2. "Indonesia's Alfamart to expand retail footprint in the Philippines - DealStreetAsia". www.dealstreetasia.com. Retrieved 2016-12-01.
  3. "Nikkei Asian Review - PT Sumber Alfaria Trijaya Tbk".
  4. "Promo Member Alfamart Minimarket Lokal Terbaik Indonesia". Retrieved 2016-12-01.
  5. "SM group enters convenience store business; opens Alfamart - The Manila Times Online". www.manilatimes.net. Retrieved 2016-12-01.
  6. "WEBSTA - Instagram Analytics". WEBSTA. Archived from the original on 2016-12-01. Retrieved 2016-12-01.
  7. "Asia Nikkei Review - Japanese convenience stores fail to gain traction".
  8. "Brick-and-mortar retailer Alfamart goes full throttle on e-commerce". Digital News Asia. 2016-05-31. Retrieved 2016-12-01.
  9. "SM Group opens three Alfamart stores south of Mega Manila". GMA News Online. Retrieved 2016-12-01.
  10. Cahyani, Dewi Rina (17 February 2020). "Alfamart Bakal Buka 1.000 Gerai Baru Tahun Ini". Tempo (in Indonesian). Retrieved 13 August 2020.
  11. "Alfamart Philippines targets 3000 stores". Inside Retail Asia. 2015-03-03. Retrieved 2016-12-01.
  12. "SM strikes gold with Alfamart partnership | SM Investments". sminvestments.com. Archived from the original on 2016-12-05. Retrieved 2016-12-01.
  13. "SM Will Introduce Alfa Mart In Visayas and Mindanao". About Cagayan de Oro. 2016-08-23. Retrieved 2016-12-01.
  14. Silva, Victor Anthony V. (2016-08-22). "SM eyes expansion in Visayas, Mindanao". Cebu Daily News. Retrieved 2016-12-01.
  15. "Alfamart open its 1000th store in the Philippines by November 11 2020". business inquirer. 11 November 2020. Retrieved 11 November 2020.
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