Dongfeng Nissan

Dongfeng Motor Company Limited (abb. DFL), most commonly known in English-language sources as Dongfeng Nissan,[nb 1] is a Chinese automobile manufacturing company headquartered in Wuhan, Hubei. It is a 50–50 joint-venture between Dongfeng Motor Group and Nissan Motors. It produces passenger cars under the Nissan marque and commercial vehicles under the Dongfeng marque.[1]

Not to be confused with Dongfeng Motor Group Co., Ltd., the parent company.
Not to be confused with Dongfeng Motor Corporation, the ultimate parent company.
Not to be confused with Dongfeng Automobile Company, the subsidiary.
Dongfeng Motor Company Limited
TypeJoint venture
IndustryAutomotive
FoundedShiyan, Hubei, China
9 June 2003 (9 June 2003)[1]
Founder
Headquarters
Wuhan, Hubei
,
China
ProductsAutomobiles
Production output
Increase 1,501,562[2] (2017)
RevenueIncrease CN¥169.144 billion (2017)
Increase CN¥013.860 billion (2017)
Total assetsIncrease CN¥141.409 billion (2017)
Total equityDecrease CN¥041.256 billion (2017)
Owner
Dongfeng Motor Group(50%)[3]
Nissan(50%)[1][3]
Number of employees
Approximately 70,000[1]
SubsidiariesDongfeng Automobile Company[3]
Chinese name
Simplified Chinese东风汽车有限公司
Traditional Chinese東風汽車有限公司
Literal meaningDongfeng Motor Company Limited
Websitewww.dfl.com.cn
Footnotes / references
Figures obtained from Dongfeng Motor Group's annual report; DFL's annual report was not disclosed;[4] production volume included subsidiaries

Name

Dongfeng Motor Corporation (Chinese: 东风汽车集团有限公司 and previously 东风汽车公司) is a separate legal entity from Dongfeng Motor Co., Ltd. (Chinese: 东风汽车有限公司). Dongfeng Motor Corporation is a Chinese, state-owned automaker while Dongfeng Motor Co., Ltd. is a joint venture between Dongfeng Motor Group (Chinese: 东风汽车集团股份有限公司)[nb 2] and Nissan. Dongfeng Motor Co., Ltd. had a subsidiary Dongfeng Automobile Co., Ltd. (DFAC, Chinese: 东风汽车股份有限公司) which also had a similar name with Dongfeng Motor Co., Ltd..

As of 2011, according to Reuters, about 68% of Dongfeng Motor Group products were connected to Nissan,[5] and, as of 2006, the company was being referred to as "the biggest Sino-foreign vehicle joint venture".[6] According to Dongfeng Motor Group, Dongfeng Motor Co., Ltd. (DFL) and it subsidiaries produced 1,501,562 units of vehicles in year 2017, out of Dongfeng Motor Group's 3,306,086 units from all its divisions, subsidiaries and joint ventures,[2] or 45% production volume of the listed portion of the whole Dongfeng Motor Corporation group. This figure did not distinguish licensed model from the production volume, but by legal person basis.

History

Dongfeng Motor Co., Ltd. (DFL) was formally established on 9 June 2003 and began operations on 1 July 2003.[1] Initially headquartered in Shiyan, it moved closer to its Chinese parent relocating to Wuhan in June, 2006.[6]

Sales targets in 2007 were in excess of 600,000 units.[6]

In September 2010, DFL unveiled a new automobile marque, Venucia (Chinese: 启辰; pinyin: Qǐ Chén), to sell vehicles tailored specifically for second- and third-tier Chinese cities in the poorer interior of the country.[7][8]

In 2011, a roadmap for additional investment in Dongfeng Motor Co., Ltd. by its Japanese and Chinese parents was drawn up as part of a plan to boost annual sales from around 1.3 million vehicles in 2010 to over 2.3 million by 2015.[9][10] In April 2012, it was announced that Dongfeng Motor Co., Ltd. would begin manufacturing models from the range of Nissan's luxury marque, Infiniti, beginning in 2014.[11][12]

In 2017 the majority stake of Zhengzhou Nissan, was acquired from the listed subsidiaries Dongfeng Automobile Company for CN¥788 million.[13][14][15]

Production bases and facilities

As of 2006, the company reportedly had factories in Hubei, Guangdong, the Guangxi Zhuang Autonomous Region, the Xinjiang Uygur Autonomous Region, and Zhejiang.[6]

As of 2015, a subsidiary, Dongfeng Nissan Passenger Vehicle Company, is listed as having a R&D center as well as a variety of factories including sites in: Dalian, Huadu, Xiangyang, and Zhengzhou.[16] The Dalian location may be the same site that was in the planning stages as of 2012 and slated to produce Nissan-branded automobiles.[17]

A corporate campus and design center in Huadu, Guangzhou, was announced in 2017.[18]

Subsidiaries

As of 28 December 2020, DFL had the following subsidiaries:

  • Dongfeng Automobile Company (60.1%)[3]
  • Dongfeng Nissan Passenger Vehicle Company
  • Zhengzhou Nissan Automobile Company
  • Dongfeng Infiniti Motor Company
  • Dongfeng Motor Parts and Components Group Company[19]

Products

After the majority stake of Zhengzhou Nissan, was acquired by Dongfeng Motor Co., Ltd., there are three brands of products sold under the firm, including Dongfeng, Fengdu, and Nissan.

Dongfeng products
  • Dongfeng Rich
    Dongfeng Rich
  • Dongfeng Rich 6
    Dongfeng Rich 6
  • Dongfeng Succe
    Dongfeng Succe
  • Dongfeng Yufeng
    Dongfeng Yufeng
  • Dongfeng Junfeng
    Dongfeng Junfeng
  • Dongfeng Oting
    Dongfeng Oting

Dongfeng Ruitaite products

Electric commercial van products.

Fengdu products
  • Fengdu MX5
    Fengdu MX5
  • Fengdu MX6
    Fengdu MX6

Nissan products
  • Nissan NV200
    Nissan NV200
  • Nissan Navara
    Nissan Navara
  • Nissan Terra
    Nissan Terra

Footnotes
  1. In Chinese sources, Dongfeng Nissan (Chinese: 东风日产) most commonly refers to Dongfeng Nissan Passenger Vehicle Company, a DFL subsidiary.
  2. Also used the Chinese name 东风汽车有限公司 before the formation of the current Dongfeng Motor Co., Ltd.

References
  1. "Introduction". Dongfeng Motor Company Limited. Retrieved 17 April 2012.
  2. "Report on Production and Sales Volume of Dongfeng Motor Group for December 2017" (PDF) (Press release). Dongfeng Motor Group. 12 January 2018. Retrieved 13 May 2018 – via Hong Kong Exchanges and Clearing website.
  3. "2017 nián nián dù bào gào" 2017年年度报告 [2017 Annual Report] (PDF) (in Chinese (China)). Dongfeng Automobile Company. 31 March 2018. Retrieved 13 May 2018 – via Shanghai Stock Exchange.
  4. "2017 Annual Report" (PDF). Dongfeng Motor Group. 27 April 2018. pp. 153–154. Retrieved 12 May 2018 – via Hong Kong Exchanges and Clearing website.
  5. Fang Yan; Wills, Ken (27 March 2012). "UPDATE 1-Dongfeng 2010 net weak, outlook improves on Honda recovery". Reuters. Thomson Reuters. Retrieved 5 April 2017.
  6. "Dongfeng Motor Co Relocates HQ to Wuhan". China.org. 22 June 2006. Retrieved 18 April 2012.
  7. "Dongfeng Nissan unveils new China brand Venucia". Reuters. 8 September 2010. Retrieved 18 April 2012.
  8. "Dongfeng Nissan Launches First Self-developed Auto Model". CRI English. 8 September 2010. Archived from the original on February 27, 2015. Retrieved 18 April 2012.
  9. "Nissan, Chinese partner to invest $9.6b in China". The Straits Times. 26 July 2011. Retrieved 18 April 2012.
  10. "Nissan, Chinese partner to invest $8B in China". Bloomberg Businessweek. 26 July 2011. Archived from the original on 22 July 2012. Retrieved 18 April 2012.
  11. "Nissan to make premium Infiniti cars in China from 2014". Reuters. 20 April 2012. Retrieved 20 April 2012.
  12. "Nissan to build two Infiniti models in China". AFP. 20 April 2012. Retrieved 20 April 2012.
  13. "Guān yú zhuǎn ràng kòng gǔ zǐ gōng sī zhèng zhōu rì chǎn gǔ quán de guān lián jiāo yì gōng gào" 关于转让控股子公司郑州日产股权的关联交易公告 (PDF) (Press release) (in Chinese (China)). Dongfeng Automobile Company. 1 June 2017. Retrieved 28 July 2017 – via Shanghai Stock Exchange.
  14. "Dōng fēng bǎn kuài tiáo zhěng: Yù lóng guǎn lǐ tuán duì chè chū bō lí zhèng zhōu rì chǎn zī chǎn" 东风板块调整：裕隆管理团队撤出 剥离郑州日产资产. 新京报 (in Chinese (China)). 26 June 2017. Retrieved 13 April 2018 – via Sina news portal.
  15. "2017 Nián dì èr cì lín shí gǔ dōng dà huì jué yì gōng gào" 2017年第二次临时股东大会决议公告 (PDF) (Press release) (in Chinese (China)). Dongfeng Automobile Company. 29 June 2017. Retrieved 28 July 2017 – via Shanghai Stock Exchange.
  16. "SOCIAL RESPONSIBILITY REPORT OF NISSAN'S SUBSIDIARIES IN CHINA (2015)" (PDF). nissan.com.cn. Chaoyang District, Beijing: Communications Management Division, Nissan (China) Investment Co Ltd. 2015. p. 05.
  17. "Nissan says to build new $785 mln China car factory". Reuters. 25 June 2012. Retrieved 30 June 2012.
  18. "Milestones". dfl.com.cn. Dongfeng Motor Company Limited. 2017.
  19. Sun, Tongtong (28 December 2020). Sun, Lei (ed.). "东风有限整合成立5大事业部 启辰品牌重回东风日产" [DFL establishes five business units by integration, the Venucia marque returns to Dongfeng Nissan]. nbd.com.cn (in Chinese). Retrieved 6 January 2021.
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