Faux Cyrillic

Faux Cyrillic, pseudo-Cyrillic, pseudo-Russian[1] or faux Russian typography is the use of Cyrillic letters in Latin text, usually to evoke the Soviet Union or Russia, though it may be used in other contexts as well. It is a common Western trope used in book covers, film titles, comic book lettering, artwork for computer games, or product packaging[2][3] which are set in or wish to evoke Eastern Europe, the Soviet Union, or Russia. A typeface designed to emulate Cyrillic is classed as a mimicry typeface.

A faux Russian T-shirt print reads "ШЗ́ДЯ" (WEAR). A Russian-speaker would read this as "shzdya ", a word that does not exist in the language. Moreover, the accent over the letter З never occurs in Russian, although it is a Cyrillic letter.

Letters are substituted regardless of phonetic matching. For example, R and N in RUSSIAN may be replaced with Cyrillic Я ("ya") and И ("i") to form the faux-cyrillic "ЯUSSIAИ" . Other examples include the use of Ш for W, Ц for U, Я/Г for R/backwards and upside-down L, Ф for O, Д for A, Б, Ь, or Ъ for B/b, З, Э, or Ё for E, Ч or У for Y. Outside the Russian alphabet, Џ (from Serbian) can act as a substitute for U, Ғ (from Turkic languages) for F, Ә (from Turkic languages, Abkhaz, Dungan, Itelmen, Kalmyk and Kurdish) or Є (from Ukrainian) for E, Ө (from Turkic, Mongolic and Uralic languages) for O, Һ (from Turkic and Mongolic languages and Kildin Sámi) for H, and Ћ (Serbian) for Th. A reversed ☭ (written as ☭) is also sometimes used for G.[4] A common substitution is $ for S. Further variants include an inverted K (ꓘ), which is not used in any alphabet except Fraser.

This effect is usually restricted to text set in all caps, because Cyrillic letter-forms do not match well with lower case Latin letters. In Cyrillic typography, most upright lower case letters resemble smaller upper case letters, unlike the more distinctive forms of Latin-alphabet type. Cursive Cyrillic upper and lower case letters are more differentiated. Most Cyrillic letter-forms were derived from the Greek alphabet in the 9th century, but the modern forms have more closely resembled those in the Latin alphabet since Peter the Great's civil script reform of 1708.

Many versions of Tetris, including those by Atari/Tengen and Spectrum Holobyte, used faux Cyrillic to spell the name as TETЯIS to emphasize the game's Russian origins. The mockumentary film Borat (stylized as BORДT) makes use of faux Cyrillic; in Russian the word would be spelt Борат.