Rip Curl

Rip Curl is a designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Globally, Rip Curl is considered a successful member of the "Big Three", of the surf industry alongside Quiksilver and Billabong.[1][2]

Rip Curl
TypeSubsidiary
IndustryRetail
Founded1969 (1969) in Torquay, Victoria, Australia
FounderFrançois Payot
Brian Singer
Doug Warbrick
Headquarters
Torquay, Victoria
,
Australia
Key people
Brooke Farris (CEO)
ProductsSporting goods
ParentKMD Brands
Websitewww.ripcurl.com

Rip Curl is now present in several areas of board sports, including skateboarding / surfskating, freestyle skiing, snowboarding and wakeboarding. Some events in these other disciplines include the Rip Curl SurfSkate Festival, Rip Curl Wake, Skate and Music Festival, Rip Curl City Slam (skateboarding) and the Rip Curl World Heli Challenge (freestyle skiing and snowboarding).

History

The name "Rip Curl" was taken from a vee-bottom surfboard that co-founder Warbrick bought in 1968, upon which he'd written "Rip Curl Hot Dog." The words didn't mean anything, he later admitted. "Except ripping was groovy; surfing the curl was groovy; we wanted to be groovy – so that was it."

— Matt Warshaw, Encyclopedia of Surfing[3]

The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia, and initially produced surfboards. In 1970, they decided to begin production of wetsuits, with an emphasis on transforming diving technology into a wetsuit suitable for surfing. Alan Green (co-founder of Quiksilver) was a Rip Curl employee in 1969 and developed the first Quiksilver boardshorts at the Rip Curl Factory in April 1970.[4]

In 2019 Tim Baker authored, The Rip Curl Story, a book documenting the company's history. The Rip Curl Story celebrates 50 years of surfing and the wanderlust of the Rip Curl founders Doug 'Claw' Warbrick and Brian Singer.[5] It is pegged as both a business primer and an adventure story.[6]

In mid-2012, Singer and Warbrick engaged the services of Bank of America Merrill Lynch to sell the brand, but the plan was abandoned in March 2013.[7] In October 2019, it was announced that Rip Curl plans to merge with outdoor specialist company Kathmandu.[8]

On 16 August 2021, Rip Curl appointed Brooke Farris as the Chief Executive Officer.[9]

Rip Curl surfboard with thruster fins featuring branding for "The Search", Merewether Beach, NSW, March 2007

Rip Curl is responsible for a campaign called The Search.[10] Surf films by legendary filmmaker Sonny Miller were created as part of the Search campaign: The Search (1992), The Search II (1993), Beyond the Boundaries: The Search III (1994), Feral Kingdom (1995), Tripping the Planet (1996) and Searching for Tom Curren (1996), which was awarded Video of the Year by Surfer magazine in 1997.[11] In 2015 Rip Curl relaunched The Search.[12]

Awards

Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013.[13][14]

The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia.[15]

Rip Curl's marketing campaign "My Bikini" took home the SIMA Award for "Women's Campaign of the Year" in 2013, 2014, 2015, 2016 and 2019.[16]

Rip Curl received the 2015 SIMA awards for [17] Women's Marketing Campaign of the Year ("My Bikini"), Wetsuit Brand of the Year (Flash Bomb Zip Free), Accessory Product of the Year (SearchGPS Watch), Women's Swim Brand of the Year and Men's Boardshort of the Year (Mirage MF Driven).

Rip Curl received the 2017 SBIA awards for Men's Brand of the Year, Customer Service Team of the Year (Torquay Head Office), WA Account Manager of the Year (Kerry Whitford), Ladies Swimwear Brand of the Year, Men's Boardshort of the Year (Mirage Connor Surge), Wetsuit of the Year (Flashbomb Chest Zip), Surfing Accessory of the Year (FLight Posse Backpack), Ladies Brand of the Year, QLD Account Manager of the Year (Sean Finlay).[18]

Rip Curl received the 2019 SBIA awards for Product Innovation of the Year (Heatseeker), Wetsuit of the Year (Flashbomb Heatseeker), Mens Boardshort of the Year (Mirage 3 2 1), Ladies Swimwear Brand of the Year, Sales & Customer Service Office of the Year, Rip Curl National Customer Service WA, Account Manager of the Year (Kerry Whitford), Vic/Tas Account Manager of the Year (Daniel Jenkin), Qld Account Manager of the Year (Sean Finlay), Ladies Brand of the Year, Mens Brand of the Year.[19]

Retail stores
Rip Curl store in Westfield Carousel, Perth
  • Australia/New Zealand: 61[20]
  • South America (most are licensees): 94[21]
  • North America: 29[22]
  • Africa and Middle East: 21
  • Asia (Indonesia, Thailand, Singapore, Malaysia): 72
  • Europe: 55[23]
Surfer competing at the World Surf League event, sponsored by Rip Curl, in Peniche, Portugal

Winners
Bethany Hamilton
  • Tom Curren, won the World Title in 1985, 1986, 1990.[24]
  • Tyler Wright won the WSL World Title in 2016.[25]
  • Mick Fanning won the ASP World Title three times, in 2007, 2009 and 2013.[24]
  • Gabriel Medina won the ASP World Title in 2014.[26] Gabriel Medina won the WSL World Title in 2018.[27]
  • Bethany Hamilton and Mick Fanning were inducted into the iconic Surfer's Hall of Fame in Huntington Beach in 2017.[28]

See also

References
  1. Aprhys, Alison (24 March 2008). "Rip Curl executives happy to be wet behind the ears". The Age. Melbourne. Archived from the original on 24 June 2016. Retrieved 14 January 2017.
  2. Paul Ham (4 June 2006). "Aussie who has board meetings on the beach". London: Sunday Times. Retrieved 1 March 2009.
  3. Matt Warshaw (2005). The Encyclopedia of Surfing. Houghton Mifflin Harcourt. p. 508. ISBN 0-15-603251-1.
  4. "Timeline - 1970". quiksilverinc.com. Quiksilver, Inc. Retrieved 2 September 2015.
  5. Baker, Tim (2019). The Rip Curl Story. Penguin Books. ISBN 9780143788874.
  6. "Introducing "the Rip Curl Story'". Shop Eat Surf. 5 April 2019. Retrieved 6 September 2019.
  7. Andrew Warren (25 September 2013). "Regaining their "cool": can the big three surf brands recover?". The Conversation Australia. Retrieved 25 September 2013.
  8. Powell, Dominic (2 October 2019). "A shining exception". The Age. Retrieved 3 October 2019.
  9. "Rip Curl appoints new Chief Executive Officer | Rip Curl USA". www.ripcurl.com. Retrieved 16 August 2021.
  10. "rip-curl-relaunches-the-search-426416".
  11. "Surfing Articles: Latest Surf News, Videos, & Photos at Surfline - Surfline".
  12. "Surfing Magazine Archive Archives - SURFER Magazine".
  13. Kailee Bradstreet (14 February 2014). "SURF INDUSTRY NAMES BEST OF 2013 AT SIMA IMAGE AWARDS". TransWorld Business. TEN. Retrieved 9 October 2014.
  14. Kailee Bradstreet (8 February 2013). "THE 2012 SIMA IMAGE AWARDS WINNERS & PHOTO GALLERY". TransWorld Business. TEN. Retrieved 9 October 2014.
  15. "Rip Curl International". Sporting Scribe. Retrieved 17 August 2017.
  16. "MyBikini Wins 2019 SIMA Awards Women's Marketing Campaign of the Year | Rip Curl USA". www.ripcurl.com. Retrieved 26 May 2020.
  17. "13th Annual SIMA Image Awards Given to Surf Industry's Top Innovators | SIMA".
  18. "Rip Curl triumphed at the 2018 SBIA awards, presented with 6 awards and 3 nominations". www.ripcurl.com.au. Retrieved 26 May 2020.
  19. "Rip Curl Cleans Up at the SBIA Awards with 10 Awards and 5 Runner-Ups". www.ripcurl.com.au. Retrieved 26 May 2020.
  20. "Rip Curl Stores". Rip Curl Australasia. Rip Curl International Pty. Ltd. 9 October 2014. Retrieved 9 October 2014.
  21. "Lojas Rip Curl". Rip Curl Brasil. Rip Curl International Pty. Ltd. 9 October 2014. Retrieved 9 October 2014.
  22. "Rip Curl Surf Center". Rip Curl. Rip Curl International Pty. Ltd. 9 October 2014. Retrieved 9 October 2014.
  23. "Rip Curl CEO on Annual Financial Results 2014".
  24. SurferToday.com. "The life and career of Tom Curren". Surfertoday. Retrieved 7 July 2020.
  25. "WSL Post Show: Tyler Wright Wins Third Event of 2016". World Surf League. Retrieved 7 July 2020.
  26. "Congratulations Gabriel Medina, 2014 ASP World Champion!". World Surf League. Retrieved 13 November 2020.
  27. "Gabriel Medina Wins 2018 Pipe Masters And Becomes 2018 WSL World Champion". Surftotal. 18 December 2018. Retrieved 13 November 2020.
  28. "Mick Fanning and Bethany Hamilton Inducted Into Surfers' Hall Of Fame". www.ripcurl.com.au. Retrieved 7 July 2020.
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