Toyota Kirloskar Motor

Toyota Kirloskar Motor Private Limited (TKM) is an Indian joint venture between Toyota Motor Corporation (89%) and Kirloskar Group (11%), for the manufacture and sales of Toyota cars in India.[3][4] The headquarters are located in Bidadi, Karnataka, near Bengaluru.

Toyota Kirloskar Motor Pvt Ltd
TypeJoint venture
IndustryAutomotive
Founded6 October 1997 (1997-10-06)
HeadquartersBidadi, Bengaluru, Karnataka, India
Key people
Masakazu Yoshimura
(Managing Director)[1]
ProductsAutomobiles
Production output
Increase 142,500 units (2016)
Owner
Number of employees
7,000[2]
Websitewww.toyotabharat.com

History

Toyota Motor Corporation entered India in 1997 in a joint venture with the Kirloskar Group. Toyota Motor Corporation (TMC) holds 89% of the share and the remaining 11% is owned by Kirloskar Group.[5] It is based in Bidadi, Karnataka, near Bengaluru.

The company released its first product in the Indian automotive market with the launch of the Qualis in 2000. Occupying the multi utility vehicle (MUV) segment, sales of the model grew within a short span of 2 years to capture 20 per cent market share from established local manufacturers such as Mahindra and Tata Motors. In 2002 and 2003, Toyota introduced the Camry and Corolla respectively.[6]

In 2005, TKM launched the Innova to replace the Qualis, which is based on a modern IMV platform. Later, new models were introduced including the IMV series Fortuner SUV in 2009 and Hilux pickup truck in 2022. To support the new products, the sales and service network was developed further from 22 outlets in 2000 to 166 in 2011, and 359 in 2019.[6][7]

Under the Entry Family Car (EFC) project, TKM started producing the Etios in 2010 as the company's first entry-level model.[7] Production of the vehicle created more than 2,000 jobs at TKM's newly-built second plant and approximately 500 jobs at Toyota Kirloskar Auto Parts Private Limited.[8]

In 2017, Toyota introduced its luxury brand Lexus in the country.[7]

Suzuki partnership

Toyota started considering its partnership agreement with Suzuki in the Indian market in 2016.[9] In 2017, both companies agreed to market electric vehicles in the country.[10] In 2018 and 2019, Toyota outlined its initial plan for the partnership with Suzuki, including receiving supply of Baleno, Vitara Brezza, Ciaz and Ertiga models from Suzuki, and supplying the Corolla to Suzuki. Plans also included production of the Suzuki-developed SUV at TKM from 2022 and the production of hybrid electric vehicles in India. In 2019, TKM released the Glanza as a rebadged Baleno, and the Urban Cruiser as a rebadged Vitara Brezza in 2020. In 2022, TKM released the Urban Cruiser Hyryder, which is developed by Suzuki, produced by TKM while incorporating the Toyota Hybrid System.

Manufacturing facilities

TKMPL's current plant at Bidadi, Karnataka is spread across 850 acres and has a capacity of 110,000 vehicles per annum.[11] TKMPL's second manufacturing plant on the outskirts of Bengaluru, Karnataka has a capacity of 210,000 vehicles per annum. Total production capacity is 320,000 vehicles per annum. On 16 March 2011, it announced that it was increasing production to 210,000 vehicles per annum[12] due to increase in demand for its models especially the Etios and Fortuner.

Industrial relations

On 16 March 2014, Toyota Kirloskar Motor temporarily suspended the production at two of its assembly plants in Bidadi, Karnataka whose production capacity was 310,000 units annually and has employee strength of 6,400. Cause for the shutdown was failure to reach an agreement with the union over the issue of wages, deliberate stoppages of the production line by certain sections of the employees and abusing & threatening of supervisors thereby disrupting the production for the past 25 days.[13][14][15][16] Toyota Kirloskar Motor announced on 21 March 2014 to lift the lockout at the plants effective from 24 March 2014 with subject to an acceptance of a service condition which requires all the employees signing an undertaking on good conduct.[17][18] On 22 April 2014, employees called off the strike after 36 days of standoff and resumed full operations.[19]

Etios motor racing

Toyota India started a One make racing series in India with the Etios car called the 'Etios Motor Racing Series'.[20] The series started in 2012, it witnessed an overwhelming response from the Indian youngsters, with 3300 applicants. They held 2 rounds of exhibition races in 2012, one at a purpose built race track in Chennai called the Sriperumbudur race track and other in the form of ROC (Race of champions) in Gurgaon. The 25 selected drivers then competed in the main championship held in the later half of 2013. The cars were prepared by Red Rooster Performance (based in Bangalore), and designed by TRD (Toyota Racing Development). With stock engines producing almost 100 bhp, the cars were a good platform for youngsters to step from karting to touring cars. Also the relatively cheaper budget of just $3216 for the entire series which includes an entire OMP racing kit makes it one of the best one-make series to compete in.

Models

Toyota

Model Indian introduction Current model Notes
Introduction Update/facelift
Hatchback

GLANZA
Glanza 2019 2022 (second generation) Rebadged from Suzuki Baleno
Sedan

CAMRY
Camry 2002 2019 (XV70) 2022 Strong hybrid powertrain is standard
SUV/crossover

URBAN CRUISER HYRYDER
Urban Cruiser Hyryder 2022 2022 (first generation) Rebadged from Suzuki Grand Vitara
Strong hybrid powertrain is optional

FORTUNER
Fortuner 2009 2016 (AN150/AN160) 2021

LAND CRUISER
Land Cruiser 2010 2023 (J300) Imported from Japan
MPV

RUMION
Rumion 2023 2023 (second generation) Rebadged from Suzuki Ertiga

INNOVA CRYSTA
Innova Crysta 2016 2016 (AN140) 2023

INNOVA HYCROSS
Innova Hycross 2023 2023 (AG10) Strong hybrid powertrain is optional

VELLFIRE
Vellfire 2020 2023 (AH40) Strong hybrid powertrain is standard. Imported from Japan
Pickup truck

HILUX
Hilux 2022 2022 (AN120)

Lexus

Model Indian introduction Current model Notes
Introduction Update/facelift
Sedan

ES
ES 2015 2019 (XZ10) 2021 Strong hybrid powertrain is standard.

LS
LS 2017 2017 (XF50) 2020 Strong hybrid powertrain is standard. Imported from Japan
Sports car

LC
LC 2017 2017 (First generation) Strong hybrid powertrain is standard. Imported from Japan
SUV/crossover

NX
NX 2020 2022 (AZ20) Strong hybrid powertrain is optional. Second generation imported from Japan.

RX
RX 2015 2023 (ALA10/ALH10) Strong hybrid powertrain is standard. Imported from Japan

LX
LX 2015 2021 (J310) Imported from Japan
MPV

LM
LM 2023 2023 (AW10) Strong hybrid powertrain is standard. Imported from Japan

Toyota

Model Released Discontinued Image
Qualis 2000 2005
Corolla Altis 2003 2020
Land Cruiser Prado 2004 2020
Innova 2005 2016
Prius 2010 2020
Etios 2010 2019
Etios Liva 2011 2019
Etios Cross 2014 2016
Yaris 2018 2021
Urban Cruiser 2020 2022

Lexus

Model Released Discontinued Image
NX300h 2020 2021

Sales and service network

As of April 2019, it has more than 350 dealerships in 225 cities across India.[21]

Sales performance

TKMPL sold 74,759 vehicles in India in the year 2010 registering a growth rate of 38% compared to 2009 sales.[22]

See also

References

  1. "Toyota in India". Toyota Kirloskar. Retrieved 28 June 2022.
  2. "Toyota Kirloskar Motor steps up for the challenge to curtail carbon footprint in the city" (Press release). India: Toyota. 7 July 2016. Archived from the original on 12 May 2017. Retrieved 9 April 2017.
  3. "Careers". Toyota Kirloskar. Archived from the original on 24 September 2015. Retrieved 14 May 2013.
  4. "Toyota in India". Toyota Kirloskar. Archived from the original on 1 September 2015. Retrieved 14 May 2013.
  5. Toyota Kirloskar Motor Ltd., Toyota Kirloskar Motors, Toyota Qualis, Toyota Innova, Toyota Corolla, Toyota Camry, Toyota Plado
  6. "Toyota Kirloskar Motor Pvt Ltd" (PDF). ibef.org. India Brand Equity Foundation.
  7. "20 years of Toyota in India: The past, present and future". Financialexpress. Retrieved 4 July 2022.
  8. "Toyota launches for-India 'etios' compact car". Toyota launches for-India 'etios' compact car. Retrieved 4 July 2022.
  9. "Toyota and Suzuki Enter into Capital Alliance Agreement". Toyota Motor Corporation Official Global Website. 28 August 2019. Retrieved 4 July 2022.
  10. "Toyota and Suzuki Conclude Memorandum on EV Introduction in India". Toyota Motor Corporation Official Global Website. 17 November 2017. Retrieved 4 July 2022.
  11. "Toyota - Toyota Takes Steps to Reduce Waiting Period for Etios". Archived from the original on 17 March 2011. Retrieved 23 April 2011.
  12. "Toyota - Toyota Kirloskar Motor ramps up production to 2,10,000 units". Archived from the original on 27 April 2011. Retrieved 22 July 2012.
  13. "Toyota shuts 2 India plants in lockout over wages". Hindustan Times. 17 March 2014. Archived from the original on 17 March 2014.
  14. "Toyota Kirloskar declares lock-out". The Hindu. 16 March 2014.
  15. "Toyota Kirloskar Motor declares lockout at Bidadi over labour woes". The Economic Times. 16 March 2014.
  16. "Toyota declares lockout at its Bidadi facility". Times of India. 16 March 2014.
  17. "Toyota agrees to lift lockout at its Bangalore units". Times of India. 21 March 2014.
  18. "Toyota crisis resolved, company lifts lockout". The Hindu. 21 March 2014.
  19. "Toyota plant in Bangalore resumes operations as workers return". IANS. news.biharprabha.com. Retrieved 23 April 2014.
  20. "Toyota to launch motor racing series next year in India". 2 June 2012.
  21. "Archived copy". Archived from the original on 9 January 2011. Retrieved 12 January 2011.{{cite web}}: CS1 maint: archived copy as title (link)
  22. Toyota Kirloskar Motor’s records 38% growth in sales in the year 2010 Archived 12 January 2011 at the Wayback Machine
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