Yulu (transportation company)

Yulu is an Indian technology-driven mobility platform, enabling integrated urban mobility across public and private modes of transport. It was founded in 2017 and headquartered in Bengaluru, India.[3][4]

Yulu
IndustryConsumer services
Founded2017
FoundersAmit Gupta, RK Misra, Naveen Dachuri
Headquarters
Bengaluru
,
India
Area served
Bengaluru, New Delhi, Gurugram, Mumbai, Ahmedabad, Pune, Bhubaneswar, Gulbarga & Papanahalli
Products18,000 vehicles[1]
Number of employees
400[2]
Websitewww.yulu.bike

History

Yulu was founded in 2017 by Amit Gupta, RK Misra, and Naveen Dachuri.[5]

In January 2018, the company began operations in Bangalore and Pune, followed by Mumbai and Bhubaneswar in the end of 2018. In September 2019, they expanded to New Delhi and by March 2020, they were in Ahmedabad, covering 6 major cities in a span of three years.[6]

In January 2019, Yulu launched a new fleet of 2,000 e-vehicles called the Miracle,[7] followed by introducing its internet of things charging box which enables a cost-effective battery-swapping network.[8] In November 2019, Yulu upgraded the Miracle by adding a bag holder, shock absorbers, and an improved footrest.[9] In April 2020, Yulu launched 8,000 more Miracle e-vehicles with further improvements.[10] In April 2020, due to the Coronavirus outbreak, Yulu introduced a ‘Last-sanitized’ timestamp to their app in order to assure utmost safety.[11] In June 2020, Yulu introduced a 24/7 chat support to their app to improve customer support.[12]

As of November 2020, Yulu has covered 27 million kilometres, helped burn 4 million calories and saved 2.3 million kilograms of carbon emissions.[13]

Yulu’s main competitors are Bounce and Vogo. The difference is that their vehicles are proper, fuel-powered scooters that can be used for short distances or rented for the long term.[14]

Usage

Yulu connects micro mobility vehicles (MMVs) to users through an application. The technology-driven platform uses internet of things, machine learning, and artificial intelligence for demand-supply management and efficient operations.[15]

The user installs the Yulu app from the Play Store or the App Store and creates an account, followed by addition of money to the Yulu Money account using Google Pay, Paytm, PhonePe, BHIM UPI, credit card, or debit card.[16]

The Yulu app tracks and displays, via GPS, the vehicles available nearby or at any Yulu Zones around. Users can search for their destination/location and see the estimated time to reach the designated Yulu zone. The user scans the QR code given on the vehicle to begin the trip. To end the trip, the user parks their Yulu at a zone nearest to their destination, upon which, the cost of the trip is immediately deducted from the user's Yulu Money wallet. The Yulu platform works on a pay-per-use model.[15]

Yulu Zones

Yulu Zones are virtual docking stations, which have been placed at populated locations across several cities where a user can access and park a Yulu vehicle. These Zones also provide space for Yulu Max charging stations.[15]

Products

Yulu Move

Yulu launched Move in 2018, a smart lock enabled bicycle for short distance commutes.[17]

A Yulu Miracle parked in a Yulu Zone in Bengaluru

Yulu Miracle

Yulu started Miracle in February 2019, which is a micro, battery-powered vehicle that helps users commute longer distances at a maximum speed of 25 km per hour. The size and speed of the Miracle vehicle is below standard regulations, letting users ride it without a license or even a helmet (although Yulu recommends that users wear a helmet for their own safety).[18] The Yulu Miracle innovation aims to reduce traffic congestion and air pollution on the streets for a greener and healthier planet.[13]

Yulu Max

Yulu Max is a proprietary loT charging box installed at Yulu Zone clusters or independent shop owners offering a space to install. Every charging station has the capacity to charge 12 batteries.

Yulu Miracle vehicles are parked at these stations and connected to the charging box where it is sustainably recharged or swapped with another battery.[19]

Partnerships

In May 2019, Uber partnered with Yulu to make urban commute efficient and eco-friendly.[20][21] Yulu collaborated with Delhi Metro Rail Corporation (DMRC) to solve the complex problem of first and last-mile connectivity for commuters and to reduce congestion and pollution in the Delhi-NCR region in September 2019.[22]

In November 2019, Yulu partnered with Bajaj Auto Limited to source electric two-wheelers, which have been co-designed and manufactured exclusively for shared micro-mobility. Bajaj Auto Limited invested $8 mn in Yulu.[23]

In early 2020, Yulu partnered with Mumbai Metropolitan Region Development Authority (MMRDA).

Yulu has partnerships with various local city authorities like the Bruhat Bengaluru Mahanagara Palike (BBMP), Directorate of Urban Land Transport (DULT), and Namma Metro (BMRCL), Capital Region Urban Transport (CRUT), and Pune Municipal Corporation (PMC).

It also partners with co-living spaces like CoLive, RentMyStay, Zolo, and CoHo for commuting.[15]

Recognition

References
  1. Panday, Amit (22 June 2020). "Yulu secures equity funding from US-based VC firm". mint. Retrieved 29 November 2020.
  2. Bagchi, Shrabonti (5 June 2020). "Amit Gupta of Yulu is riding the change". mint. Retrieved 29 November 2020.
  3. "Yulu Gets Ready To Tackle City Traffic Congestion And Drive India's Micromobility Future". Inc42 Media. 16 May 2019. Retrieved 17 November 2020.
  4. "COVID crisis-led popularity for e-bikes: Yulu to increase electric bike fleet to 1 lakh by 2021". The Financial Express. 11 August 2020. Retrieved 17 November 2020.
  5. "Coolest Start-ups 2019". www.businesstoday.in. Retrieved 17 November 2020.
  6. "Ride-sharing e-bikes, cycles startup Yulu expands to Delhi; to be available in all stations in NCR by 2020". Firstpost. 3 September 2019. Retrieved 23 November 2020.
  7. "App rides for short distance". www.telegraphindia.com. Retrieved 23 November 2020.
  8. "Yulu Wants to Solve Public Transport's Greatest Problem in India: Amit Gupta - Saur Energy International". www.saurenergy.com. Retrieved 23 November 2020.
  9. "After Bengaluru Success, Amit Gupta's Yulu Brings Miracle Electric Scooters To Delhi". Inc42 Media. 2 September 2019. Retrieved 23 November 2020.
  10. Team, OfficeChai (21 August 2019). "Yulu CEO Amit Gupta On The Company's Bikes, Its Expansion Plans, And Why He Thinks Electric Is The Future". OfficeChai. Retrieved 23 November 2020.
  11. Social distancing spurs interest in bike-rental services
  12. "COVID crisis-led popularity for e-bikes: Yulu to increase electric bike fleet to 1 lakh by 2021". The Financial Express. 11 August 2020. Retrieved 23 November 2020.
  13. "Tackling Pollution & Traffic Jams, E-Bike Startup Curbs 935 Tonnes of Emissions!". The Better India. 30 August 2019. Retrieved 23 November 2020.
  14. "Bounce vs Yulu: e-scooters or hybrid cycles, what'll make it in India?". The Ken. 27 March 2019. Retrieved 23 November 2020.
  15. Vijayakumar, N. V. "Yulu's Unique Approach Helps In Creating Infra For Sustainable Mobility: Amit Gupta | The NFA Post". Retrieved 23 November 2020.
  16. "Yulu Raises $3.9 Mn Funding Led By Rocketship VC". Inc42 Media. 22 June 2020. Retrieved 23 November 2020.
  17. "Ride-sharing e-bikes, cycles startup Yulu expands to Delhi; to be available in all stations in NCR by 2020". Firstpost. 3 September 2019. Retrieved 24 November 2020.
  18. Jaishankar, Devvyaani (18 August 2020). "Yulu enters Gurugram to offer safe e-mobility services with Vatika Group". AUTOMOTIVE LEAD. Retrieved 24 November 2020.
  19. "Can Yulu Bikes Be The Solution For India's Hyper-Congested Roads?". Inc42 Media. 9 March 2020. Retrieved 24 November 2020.
  20. PYMNTS (10 May 2019). "Uber, Yulu Partner For eBike Trial In India". PYMNTS.com. Retrieved 23 November 2020.
  21. "Uber partners with Yulu to make urban commute efficient and eco-friendly | Uber Newsroom India". Uber Newsroom. 9 May 2019. Retrieved 23 November 2020.
  22. "Delhi Metro ties up with bike-sharing app Yulu for last-mile connectivity". The Economic Times. Retrieved 23 November 2020.
  23. "Bajaj invests Rs 58 crore in shared e-mobility provider Yulu". Autocar India. Retrieved 23 November 2020.
  24. bisinfotech.com. "Yulu Ranks in the NASSCOM Emerge 50 Award 2020". TechStreet. Retrieved 23 November 2020.
  25. "NASSCOM announces the year's EMERGE 50 Awards for India's emerging software products companies". Express Computer. 11 November 2020. Retrieved 23 November 2020.
  26. "YULU wins 10th Aegis Graham Bell Award for Best Innovation in Transport Technology – Motorindia". Retrieved 17 November 2020.
  27. Bureau, BW Online. "Over 15 Tech Disrupters Awarded At BW TechTors 2020". BW Businessworld. Retrieved 17 November 2020.
  28. "Entrepreneur 2019". www.entrepreneurindia.com. Retrieved 17 November 2020.
  29. Startups of the Year 2019
  30. "42Next By Inc42 — Meet India's 42 Most Innovative Startups". Inc42 Media. 20 November 2018. Retrieved 17 November 2020.
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