NAFO (group)

The North Atlantic Fella Organization (NAFO, French: Organisation des Fella de l'Atlantique nord, OFAN, a play on NATO, the North Atlantic Treaty Organization) is an Internet meme and social media movement dedicated to countering Russian propaganda and disinformation about the 2022 Russian invasion of Ukraine.[1][2][3][4] It has been categorised as a form of information warfare.[2]

Three shiba inu fellas, modified NATO logo, four-point compass rose on two-tone blue background
NAFO's logo, featuring its mascot. NAFO's logo and name are modeled after that of NATO.

In addition to posting irreverent commentary about the war and memes promoting Ukraine or mocking the Russian war effort and strategy ("shitposting"), the group also raises funds for the Ukrainian military and other pro-Ukrainian causes.[1][3] The representation of a NAFO "Fella" is a Shiba Inu dog, often used as an avatar and sometimes described as a "cartoon dog"[3][5] or a "group of Shiba Inu soldiers".[6] According to The Economist, "NAFO's flippancy obscures its role as a remarkably successful form of information warfare."[2]

History
A NAFO "Fella" and a destroyed Russian tank in front of Russian Embassy in Berlin.

The meme was created in May 2022, when Twitter artist Kamil Dyszewski (under the handle @Kama_Kamilia)[7] started adding modified pictures of a Shiba Inu dog (the "Fella") to photographs from Ukraine.[3] NAFO, such as it is, was founded on 24 May 2022 with a tweet.[4] The Shiba Inu breed has had an unrelated significant presence in online culture since at least 2010 under the 'doge' meme.[8]

After some time, Dyszewski began creating custom "Fellas" for others who donated to the Georgian Legion.[3] "Fellas", which comes from "fellow",[9] is considered by NAFO to be a gender-neutral term.[1] Current and retired service members from Ukrainian and NATO militaries, as well as Eastern Europeans and Eastern European diaspora, are heavily represented among those participating in the group's activities.[1][2] The German paper Berliner Kurier estimates that the group includes "tens of thousands" of associates as of September 2022.[10] The Fellas make appearances in various edited still images and "TikTok-style videos of Ukrainian troops set to dance music soundtracks", and are "spliced into war footage to mock Russia's military and praise Ukraine's soldiers".[4] NAFO terms its opponents (online and on the battlefield) vatniks.[11] Some NAFO members reportedly have an "especial focus" on defusing the "whataboutism" defense of the Russian invasion.[11]

In June, the group rose to mainstream prominence after an interaction on Twitter between Russian diplomat Mikhail Ulyanov and a number of NAFO accounts with cartoon dogs as avatars. After Ulyanov claimed that the 2022 Russian invasion was justified by Ukraine allegedly shelling civilians in the Donbas since 2014, the following exchange ensued between Ulyanov and fella @LivFaustDieJung:[3][12][13]

Ukraine Memes for NATO Teens (@LivFaustDieJung)
You: "we have to bomb all of Ukraine's civilians because Ukraine was fighting an internal war and some civilians got shelled"[N-I 1]
Mikhail Ulyanov (@amb_ulyanov)
You pronounced this nonsense. Not me.[N-I 2]

This response was seized upon by other NAFO members.[3][4][14] The phrase "you pronounced this nonsense", or simply "pronouncing nonsense", came to be used by NAFO as a quick and dismissive way to mock pro-Russian accounts.[2]

Per the Wall Street Journal, the group's pro-Ukrainian fundraising and merchandise sales are believed to total "over $1 million ... but no official tally is kept" so the claim cannot be independently verified.[15] In August 2022, NAFO raised money for Signmyrocket.com, a website where people pay to have custom messages written on Ukrainian artillery shells and equipment. Task & Purpose described the result, a 2S7 Pion self-propelled artillery with the inscription "Super Bonker 9000" and a sticker of a baseball bat on the barrel with the inscription "NAFO-Article 69"[16] as "self-propelled artillery that is bringing internet memes into terrestrial form".[17]

Per The Economist, "Another popular slogan—'What air defence doing?'—pokes fun at the failure of Russian air defences to prevent an attack on Saky air base in Crimea on August 9th."[2] The origin of the meme was a quote tweet in "dubious English"[10] by @200_zoka (with airdefense idiosyncratically combined into one word) reacting to photos of smoke billowing up from the distant airfield.[N-I 3]

Kablys night club, site of the first NAFO summit, Vilnius, 2023

German state-supervised broadcaster ZDF rejects the notion that NAFO is an operation of the U.S. Central Intelligence Agency; "the fact that 'Nafo' is financed by the CIA is just a self-deprecating joke among Twitterers."[18] The joke was adopted by a number of Fellas themselves, changing their Twitter profiles to display their location as Langley, Virginia, the location of CIA Headquarters.

On 8 July 2023 NAFO held their first-ever summit in Vilnius, Lithuania (several days prior to the 2023 Vilnius summit of NATO).[19][20]

Reception

NAFO was described as a "Western civil society response to Russian campaigns" by Tobias Fella, a political scientist training Bundeswehr soldiers in dealing with social media. It is part of a larger "battle for sovereignty of interpretation" on shared online spaces.[18] According to Politico, "To delve into NAFO is to get a crash course in how online communities from the Islamic State to the far-right boogaloo movement to this rag-tag band of online warriors have weaponized internet culture."[4]

American media studies professor Jaime Cohen argues that the NAFO movement "is an actual tactical event against a nation state".[4] British-Lebanese journalist Oz Katerji asserts that NAFO "has hampered Russia's propagandists and made them look absurd and ridiculous in the process".[14] Ukraine's Ambassador to Australia and New Zealand Vasyl Myroshnychenko noted that the grassroots, decentralized nature of NAFO is an important part of its strength.[21]

According to one analysis, "The largely English-language memes have kept Western attention on Ukraine's war—attention that is vital given the importance of Western arms to Ukrainian forces."[22][23] American Lt. Col. Steve Speece with the Modern War Institute at West Point argues "Meme content shared in NAFO channels ... is almost exclusively English language and presumably not intended for Russian audiences ... These fora exist to generate content for the entertainment and status of their own members. Yet even Western national security policy is sometimes explicitly driven by the emotions—like outrage—cultivated in online communities."[24] Speece argues that online agitators like NAFO take the role of bad cop in a good cop/bad cop dynamic with policy makers.[24]

According to the Berliner Kurier, "Like real NATO, NAFO has an Article 5 duty of assistance. This means that each fella can call on the others for help if they are under attack or encounter serious disinformation. For this, the NAFO members use the hashtag #NAFOarticle5 and then receive support from other fellas."[10] An analyst at the German Council on Foreign Relations assessed it as being "very effective".[10]

Russia has deployed troll farms effectively in the past;[10] its confused reactions to NAFO may stem from its "turgid ideological propaganda about Ukraine".[22] According to the cyber warfare unit of the U.S. Army, the 780th Military Intelligence Brigade, "For an online community like NAFO, hostile mention from an official propaganda outlet of its target is evidence its ridicule is achieving the desired effect."[N-I 4]

NAFO received criticism after several NAFO-related posts were viewed as mocking a Russian tourist killed by a shark in Egypt.[25]

Recognition

On 28 August 2022, the official Twitter account of the Ministry of Defense of Ukraine tweeted its appreciation of NAFO, with an image of missiles being fired and a "Fella" dressed in a combat uniform, hands on face, in a posture of appreciation.[16][21][26]

High-ranking military and civil officials in Ukraine and NATO countries have changed their Twitter avatars to a Fella. Ukrainian Minister of Defense Oleksii Reznikov temporarily changed his Twitter avatar to a Fella commissioned in his honor, on 30 August 2022.[21][27]

Others have included former President of Estonia Toomas Hendrik Ilves,[4][N-I 5] current Prime Minister of Estonia Kaja Kallas,[28][N-I 6] Lithuanian Foreign Minister Gabrielius Landsbergis,[15][N-I 7] United States Representative Adam Kinzinger,[29][N-I 8] and United States Army Major General Patrick J. Donahoe.[3][N-I 9]

On 13 July 2023, Kamil Dyszewski on behalf of the organization was presented the award the Star of Lithuanian Diplomacy by the Lithuanian Ministry of Foreign Affairs.[30]

See also

References
  1. Pearson, Pez (15 August 2022). "The doges of war: how a Twitter meme is helping fight the Russian war in Ukraine". Yorkshire Bylines. Archived from the original on 28 August 2022. Retrieved 28 August 2022.
  2. Joshi, Shashank (31 August 2022). "A virtual army of impish cartoon pooches is waging war on Russia". The Economist. ISSN 0013-0613. Archived from the original on 14 September 2022. Retrieved 31 August 2022.
  3. Gault, Matthew (12 July 2022). "Shitposting Shiba Inu Accounts Chased a Russian Diplomat Offline". Vice. Archived from the original on 28 August 2022. Retrieved 28 August 2022.
  4. Scott, Mark (31 August 2022). "The shit-posting, Twitter-trolling, dog-deploying social media army taking on Putin one meme at a time". Politico. Archived from the original on 1 September 2022. Retrieved 1 September 2022.
  5. "Let slip the online shiba inus of war". New Scientist. 20 July 2022. Archived from the original on 29 August 2022. Retrieved 30 August 2022.
  6. 竜仁, 石動. "ウクライナ国防省が「柴犬兵士」の雑コラに感謝を表明？ 注目される「NAFOの戦争」とは何か". 文春オンライン (in Japanese). Archived from the original on 14 September 2022. Retrieved 4 September 2022.
  7. Jason Jay, Smart (14 November 2022). "Founder of NAFO Reveals Identity, Discusses Raison D'être". Kyiv Post. Retrieved 29 December 2022.
  8. Thorsberg, Christian (6 August 2022). "Good doge: How the internet adopted the Shiba Inu and gave it a forever home". Grid News. Archived from the original on 30 August 2022. Retrieved 30 August 2022.
  9. "fella, n.". Oxford English Dictionary (Online ed.). Oxford University Press. doi:10.1093/OED/3235623824. (Subscription or participating institution membership required.)
  10. Althaus, Peter (6 September 2022). "NAFO Fellas: Bewegung von Meme-Hunden zerstört die Putin-Propaganda". Berliner Kurier (in German). Archived from the original on 8 September 2022. Retrieved 13 September 2022.
  11. Braun, Stuart (17 September 2022). "#NAFO: Ukraine's info warriors battling Russian trolls". Deutsche Welle. Retrieved 21 September 2022.
  12. Taylor, Adam (1 September 2022). "With NAFO, Ukraine turns the trolls on Russia". Washington Post. Retrieved 14 September 2022.
  13. Guckert, Elie (22 July 2022). "NAFO, ces trolls grimés en chiens qui humilient la Russie sur les réseaux sociaux". slate.fr (in French). Retrieved 14 September 2022.
  14. Zappone, Chris (29 August 2022). "NAFO, the furry fellas taking a bite out of Russia's info war machine". The Age. Archived from the original on 29 August 2022. Retrieved 29 August 2022.
  15. Michaels, Daniel (27 September 2022). "Ukraine's Internet Army of 'NAFO Fellas' Fights Russian Trolls and Rewards Donors With Dogs". The Wall Street Journal. Archived from the original on 27 September 2022.
  16. Gault, Matthew (30 August 2022). "NAFO Memesters Paid Ukraine to Paint Their Memes on a Tank". Vice. Archived from the original on 30 August 2022. Retrieved 30 August 2022.
  17. Hauptman, Max (31 August 2022). "Meme war: You can pay to get memes painted on Ukrainian artillery, bombs, and rockets". Task & Purpose. Archived from the original on 1 September 2022. Retrieved 1 September 2022.
  18. Neuhann, Florian (4 September 2022). "Ukraine-Krieg: Wie die "Nafo" Putin-Trolle im Netz bekämpft". ZDFheute (in German). Archived from the original on 4 September 2022. Retrieved 13 September 2022.
  19. "Shiba Inu goes offline: First-ever NAFO summit brings Russia disinfo fighters to Vilnius". 3 July 2023.
  20. "Vilniuje – prieš rusų dezinformaciją kovojančių NAFO "viršūnių susitikimas"".
  21. Hamill-Stewart, Chris (31 August 2022). "The Memes Fighting Russian Propaganda". Byline Times. Archived from the original on 31 August 2022. Retrieved 1 September 2022.
  22. Taylor, Adam (1 September 2022). "With NAFO, Ukraine turns the trolls on Russia". Washington Post. Archived from the original on 7 September 2022. Retrieved 11 September 2022.
  23. Oliemans, Joost; Mitzer, Stijn. "article tag: Foreign Aid to Ukraine". Oryx. Archived from the original on 12 September 2022. Retrieved 11 September 2022.
  24. Speece, Steve (13 September 2022). "On Trolls and Nuclear Signaling: Strategic Stability in the Age of Memes". Modern War Institute. Archived from the original on 13 September 2022. Retrieved 13 September 2022.
  25. Dougherty, Jill (11 July 2023). "The pro-Ukraine internet 'fellas' using Shiba Inu memes to fight Russian propaganda". CNN. Retrieved 26 September 2023.
  26. @DefenceU (28 August 2022). "We usually express gratitude to our international partners for the security assistance. But today we want to give a shout-out to a unique entity – North Atlantic Fellas Organization #NAFO. Thanks for your fierce fight against kremlin's propaganda &trolls. We salute you, fellas!" (Tweet) – via Twitter.
  27. Reznikov, Oleksii [@oleksiireznikov] (30 August 2022). "My personal salute to #NAFOfellas. I'd like to thank each person behind Shiba Inu cartoon. Your donations to support our defenders, your fight VS misinformation is valuable. I'm changing my profile picture for a few days. Cheers @marlowc2324 NAFO expansion is non-negotiatiable [sic]!" (Tweet). Retrieved 30 August 2022 – via Twitter.
  28. Trumsi, Getter (26 September 2022). "Vene propaganda vastu töötav organisatsioon tegi Kaja Kallase koeraks" [An organization working against Russian propaganda turned Kaja Kallas into a dog]. Postimees (in Estonian). Retrieved 26 September 2022.
  29. Weiss, Michael (23 September 2022). "Republican Rep. Adam Kinzinger on the GOP, 'NAFO' and reasons to escalate in Ukraine". Yahoo News. Retrieved 26 September 2022.
  30. "'Fellas' fighting Russian propaganda with dog memes given award in Lithuania". Sky News. 14 July 2023. Retrieved 14 July 2023.

Non-independent references
  1. Ukraine Memes for NATO Teens [@LivFaustDieJung] (19 June 2022). "You: "we have to bomb all of Ukraine's civilians because Ukraine was fighting an internal war and some civilians got shelled"" (Tweet) – via Twitter.
  2. Mikhail Ulyanov [@amb_ulyanov] (19 June 2022). "You pronounced this nonsense. Not me" (Tweet) – via Twitter.
  3. @200_zoka (9 August 2022). "What airdefense doing?" (Tweet). Retrieved 7 September 2022 – via Twitter.
  4. @780thc (13 September 2022). "Cyber Command tweet" (Tweet). Retrieved 13 September 2022 – via Twitter.
  5. Ives, Toomas Hendrik [@IlvesToomas] (9 July 2022). "I have finally acceded to NAFO" (Tweet) – via Twitter.
  6. Kallas, Kaja [@kajakallas] (25 September 2022). "My greetings to #NAFOfellas - you're doing a great job fighting bad takes and Russian propaganda, and raising funds for Ukraine's defence. I salute you, #Fellas. ¶ Thank you for gifting me my own Fella, @Phoenixfire709. #NAFO expansion is non-negotiable" (Tweet) – via Twitter.
  7. Landsbergis, Gabrielius [@GLandsbergis] (14 September 2022). "Happy to be in Ukraine with my fellas @DmytroKuleba and @simoncoveney ✊" (Tweet) – via Twitter.
  8. Kinzinger, Adam [@adamkinzinger] (2 August 2022). "In case it is not obvious, I'm self-declaring as a proud member of #NAFO the #fellas shall prevail" (Tweet). Retrieved 30 August 2022 – via Twitter.
  9. Patrick J. Donahoe [@PatDonahoeArmy] (10 July 2022). "Sir, join the Fellas" (Tweet) – via Twitter.
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