Rusty Australia

Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer.[2][3] It also operates in the US under the name Rusty Surfboards.

Rusty
Founded1985 (1985) in San Diego
FounderRusty Preisendorfer
Headquarters,
ProductsSurfing equipment and surfwear
OwnerVegas Enterprises Pty Ltd.[1]
Websiterusty.com.au

Notably, Rusty has worked with professional surfers such as Josh Kerr,[4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael,[5] Liam "Letty" Mortensen,[6] and Jacob "Zeke" Szekely.[7]

History

Rusty began as Rusty Surfboards, a San Diego-based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985.[8][9][10][11] Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego.[12][13] In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards.[14]

Professional surfer C.J. Hobgood became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion.[15][16] Rusty Australia was then renamed to just Rusty in 2006.[8][9]

In 2014, Rusty and Billabong teamed up to make a line of surfboards that are replicas of the board used by Mark "Occy" Occhilupo in 1984.[17][18][19]

Rusty released the surf film TUFF (2015), which starred Noa Deane, Josh Kerr, and Dylan Goodale.[20][21]

Surfer magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer.[22][23][24]

In 2020, the Rusty Boardhouse surf shop in La Jolla, California closed down.[11] During the 2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to the Australian Red Cross and WIRES Wildlife Rescue's relief efforts.[25]

Surfboards and clothing

Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards.[26] Its surfboard models include the Rusty Keg,[27] the Rusty Blade,[28] and the Dwart.[29][30]

Rusty also makes clothing such as shirts,[31] boardshorts,[32] sandals,[33] and swimwear.[34] Rusty also introduced shark deterrent patterns to its surfboards in 2017.[35][36][37]

See also

References

  1. "Vegas Enterprises".
  2. "Rusty Australia | Shop Ethical! company profile". guide.ethical.org.au.
  3. "Saba Button, the girl who is never alone". PerthNow. April 7, 2011.
  4. "Josh Kerr Parts Ways With Long-time Sponsor, Rusty". December 19, 2016.
  5. "RUSTY WELCOME WADE CARMICHAEL". December 11, 2019.
  6. "This Former Local Avalon Shop Rat Is One Of Australia's Shiniest New Toys!". July 1, 2020.
  7. "Jacob Szekely: Not As Bad As He Seems". May 30, 2021.
  8. "Rusty sells trademarks". August 11, 2006.
  9. "Founder of the Rusty Brand Sheds Surf Wear for Surfboards". Los Angeles Times. August 8, 2006.
  10. "Surf brand to catch new US wave". The West Australian. January 27, 2016.
  11. "Rusty Boardhouse La Jolla Closes". May 25, 2020.
  12. "Rusty Preisendorfer to be honored at The Boardroom". July 29, 2014.
  13. "The Rusty Preisendorfer story is a San Diego story | San Diego Reader". www.sandiegoreader.com.
  14. "Vegas Enterprises". Business News.
  15. "Clifton "CJ" Hobgood "2016 Surf Champion" Surfing Walk of Fame". September 29, 2017.
  16. "Wet 'n Wild -- Rockin' Fig". Daily Pilot. January 31, 2002.
  17. "Rusty & Billabong replicate Occy's magic board". Surfersvillage.com.
  18. "The Stuff of Legend: The Occy 84 | Journal | Surfdome". www.surfdome.com.au.
  19. "Holy Trinity: Occy, Rusty and Billabong". September 29, 2016.
  20. "Watch Rusty's new film: TUFF – Starring Noa Deane with Josh Kerr and Dylan Goodale". What Youth.
  21. "This is TUFF". September 2, 2015.
  22. "Rusty's Chupacabra: A Lively Board for Less Than Thrilling Conditions". June 6, 2018.
  23. "Check Out Rusty's Extremely Versatile and High Performance Summer Surfboard". July 12, 2018.
  24. "Rusty's "Blackbird," a Big Open Ocean Swell Chasing Step-up". September 14, 2018.
  25. "If There's One Positive Thing About These Fires, It's Seeing Everyone In The Surf Industry Do Their Part To Help". January 10, 2020.
  26. "Rusty Surfboards Review | Epic Boards or Rip Off? [2021]". July 2, 2020.
  27. "Joyride Board Test: The Rusty 'Keg'". July 16, 2021.
  28. "Joyride: The Rusty Blade Surfboard Test". June 3, 2019.
  29. "Surfboard of the Week: The DWART from Rusty". April 11, 2013.
  30. "Surfboard Reviews - The Rusty Dwart". October 23, 2012.
  31. "Rusty's Been Rad Since Forever and Their New Collection is No Exception". 11 December 2020.
  32. "Boardshort Spotlight: Rusty". Surfline. August 7, 2019.
  33. "Rusty Women's Sandals - Shoes | Stylicy Australia". Stylicy.
  34. Florsheim, Lane (May 4, 2019). "Gemma Ward Wishes Fast Fashion Was Less Prevalent". Wall Street Journal via www.wsj.com.
  35. Scheinbaum, Chase. "Rusty Will Put Shark Deterrent Patterns on Its Boards Sold Down Under". The Inertia.
  36. "Rusty Wants to Bring an Anti-Shark Surfboard to the Market". www.ispo.com.
  37. "Rusty Surfboards to put shark deterrent zebra patterns on boards in Australia". January 18, 2017.
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