Wisconsin

Wisconsin in 1718, Guillaume de L'Isle map, with the approximate state area highlighted

Wisconsin has been home to a wide variety of cultures over the past 14,000 years. The first people arrived around 10,000 BCE during the Wisconsin Glaciation. These early inhabitants, called Paleo-Indians, hunted now-extinct ice age animals such as the Boaz mastodon, a prehistoric mastodon skeleton unearthed along with spear points in southwest Wisconsin.[32] After the ice age ended around 8000 BCE, people in the subsequent Archaic period lived by hunting, fishing, and gathering food from wild plants. Agricultural societies emerged gradually over the Woodland period between 1000 BCE to 1000 CE. Toward the end of this period, Wisconsin was the heartland of the "Effigy Mound culture", which built thousands of animal-shaped mounds across the landscape.[33] Later, between 1000 and 1500 CE, the Mississippian and Oneota cultures built substantial settlements including the fortified village at Aztalan in southeast Wisconsin.[34] The Oneota may be the ancestors of the modern Ioway and Ho-Chunk nations who shared the Wisconsin region with the Menominee at the time of European contact.[35] Other Native American groups living in Wisconsin when Europeans first settled included the Ojibwa, Sauk, Fox, Kickapoo, and Pottawatomie, who migrated to Wisconsin from the east between 1500 and 1700.[36]

Jean Nicolet, depicted in a 1910 painting by Frank Rohrbeck, was probably the first European to explore Wisconsin. The mural is located in the Brown County Courthouse in Green Bay.

The first European to visit what became Wisconsin was probably the French explorer Jean Nicolet. He canoed west from Georgian Bay through the Great Lakes in 1634, and it is traditionally assumed that he came ashore near Green Bay at Red Banks.[37] Pierre Radisson and Médard des Groseilliers visited Green Bay again in 1654–1666 and Chequamegon Bay in 1659–1660, where they traded for fur with local Native Americans.[38] In 1673, Jacques Marquette and Louis Jolliet became the first to record a journey on the Fox-Wisconsin Waterway all the way to the Mississippi River near Prairie du Chien.[39] Frenchmen like Nicholas Perrot continued to ply the fur trade across Wisconsin through the 17th and 18th centuries, but the French made no permanent settlements in Wisconsin before Great Britain won control of the region following the French and Indian War in 1763. Even so, French traders continued to work in the region after the war, and some, beginning with Charles de Langlade in 1764, settled in Wisconsin permanently, rather than returning to British-controlled Canada.[40]

French-Canadian voyageur Joseph Roi built the Tank Cottage in Green Bay in 1776. Located in Heritage Hill State Historical Park, it is the oldest standing building from Wisconsin's early years and is listed on the National Register of Historic Places.[41]

The British gradually took over Wisconsin during the French and Indian War, taking control of Green Bay in 1761 and gaining control of all of Wisconsin in 1763. Like the French, the British were interested in little but the fur trade. One notable event in the fur trading industry in Wisconsin occurred in 1791, when two free African Americans set up a fur trading post among the Menominee at present day Marinette. The first permanent settlers, mostly French Canadians, some Anglo-New Englanders and a few African American freedmen, arrived in Wisconsin while it was under British control. Charles de Langlade is generally recognized as the first settler, establishing a trading post at Green Bay in 1745, and moving there permanently in 1764.[40] Settlement began at Prairie du Chien around 1781. The French residents at the trading post in what is now Green Bay, referred to the town as "La Baye". However, British fur traders referred to it as "Green Bay", because the water and the shore assumed green tints in early spring. The old French title was gradually dropped, and the British name of "Green Bay" eventually stuck. The region coming under British rule had virtually no adverse effect on the French residents as the British needed the cooperation of the French fur traders and the French fur traders needed the goodwill of the British. During the French occupation of the region licenses for fur trading had been issued scarcely and only to select groups of traders, whereas the British, in an effort to make as much money as possible from the region, issued licenses for fur trading freely, both to British and to French residents. The fur trade in what is now Wisconsin reached its height under British rule, and the first self-sustaining farms in the state were established as well. From 1763 to 1780, Green Bay was a prosperous community which produced its own foodstuff, built graceful cottages and held dances and festivities.[42]

Wisconsin became a territorial possession of the United States in 1783 after the American Revolutionary War. In 1787, it became part of the Northwest Territory. As territorial boundaries subsequently developed, it was then part of Indiana Territory from 1800 to 1809, Illinois Territory from 1809 to 1818, and Michigan Territory from 1818 to 1836. However, the British remained in control until after the War of 1812, the outcome of which finally established an American presence in the area.[43] Under American control, the economy of the territory shifted from fur trading to lead mining. The prospect of easy mineral wealth drew immigrants from throughout the U.S. and Europe to the lead deposits located at Mineral Point, Dodgeville, and nearby areas. Some miners found shelter in the holes they had dug, and earned the nickname "badgers", leading to Wisconsin's identity as the "Badger State".[44] The sudden influx of white miners prompted tension with the local Native American population. The Winnebago War of 1827 and the Black Hawk War of 1832 culminated in the forced removal of Native Americans from most parts of the state.[45]

Following these conflicts, Wisconsin Territory was created by an act of the United States Congress on April 20, 1836. By fall of that year, the best prairie groves of the counties surrounding what is now Milwaukee were occupied by farmers from the New England states.[46]

The Erie Canal facilitated the travel of both Yankee settlers and European immigrants to Wisconsin Territory. Yankees from New England and upstate New York seized a dominant position in law and politics, enacting policies that marginalized the region's earlier Native American and French-Canadian residents.[47] Yankees also speculated in real estate, platted towns such as Racine, Beloit, Burlington, and Janesville, and established schools, civic institutions, and Congregationalist churches.[48][49][50] At the same time, many Germans, Irish, Norwegians, and other immigrants also settled in towns and farms across the territory, establishing Catholic and Lutheran institutions.

The growing population allowed Wisconsin to gain statehood on May 29, 1848, as the 30th state. Between 1840 and 1850, Wisconsin's non-Indian population had swollen from 31,000 to 305,000. More than a third of residents (110,500) were foreign born, including 38,000 Germans, 28,000 British immigrants from England, Scotland, and Wales, and 21,000 Irish. Another third (103,000) were Yankees from New England and western New York state. Only about 63,000 residents in 1850 had been born in Wisconsin.[51]

Nelson Dewey, the first governor of Wisconsin, was a Democrat. Dewey oversaw the transition from the territorial to the new state government.[52] He encouraged the development of the state's infrastructure, particularly the construction of new roads, railroads, canals, and harbors, as well as the improvement of the Fox and Wisconsin Rivers.[52] During his administration, the State Board of Public Works was organized.[52] Dewey, an abolitionist, was the first of many Wisconsin governors to advocate against the spread of slavery into new states and territories.[52]

The Little White Schoolhouse in Ripon, Wisconsin, held the nation's first meeting of the Republican Party.

The Wisconsin 8th Volunteer Eagle Regiment with Old Abe

Politics in early Wisconsin were defined by the greater national debate over slavery. A free state from its foundation, Wisconsin became a center of northern abolitionism. The debate became especially intense in 1854 after Joshua Glover, a runaway slave from Missouri, was captured in Racine. Glover was taken into custody under the Federal Fugitive Slave Law, but a mob of abolitionists stormed the prison where Glover was held and helped him escape to Canada. In a trial stemming from the incident, the Wisconsin Supreme Court ultimately declared the Fugitive Slave Law unconstitutional.[53] The Republican Party, founded on March 20, 1854, by anti-slavery expansion activists in Ripon, Wisconsin, grew to dominate state politics in the aftermath of these events.[54] During the Civil War, around 91,000 troops from Wisconsin fought for the Union.[55]

Drawing of Industrial Milwaukee in 1882

Wisconsin's economy also diversified during the early years of statehood. While lead mining diminished, agriculture became a principal occupation in the southern half of the state. Railroads were built across the state to help transport grains to market, and industries like J.I. Case & Company in Racine were founded to build agricultural equipment. Wisconsin briefly became one of the nation's leading producers of wheat during the 1860s.[56] Meanwhile, the lumber industry dominated in the heavily forested northern sections of Wisconsin, and sawmills sprang up in cities like La Crosse, Eau Claire, and Wausau. These economic activities had dire environmental consequences. By the close of the 19th century, intensive agriculture had devastated soil fertility, and lumbering had deforested most of the state.[57] These conditions forced both wheat agriculture and the lumber industry into a precipitous decline.

The Daniel E. Krause Stone Barn in Chase was built in 1903, as dairy farming spread across the state.

Beginning in the 1890s, farmers in Wisconsin shifted from wheat to dairy production in order to make more sustainable and profitable use of their land. Many immigrants carried cheese-making traditions that, combined with the state's suitable geography and dairy research led by Stephen Babcock at the University of Wisconsin, helped the state build a reputation as "America's Dairyland".[58] Meanwhile, conservationists including Aldo Leopold helped re-establish the state's forests during the early 20th century,[59] paving the way for a more renewable lumber and paper milling industry as well as promoting recreational tourism in the northern woodlands. Manufacturing also boomed in Wisconsin during the early 20th century, driven by an immense immigrant workforce arriving from Europe. Industries in cities like Milwaukee ranged from brewing and food processing to heavy machine production and tool-making, leading Wisconsin to rank 8th among U.S. states in total product value by 1910.[60]

Wisconsin Governor Robert La Follette addresses an assembly, 1905

The early 20th century was also notable for the emergence of progressive politics championed by Robert M. La Follette. Between 1901 and 1914, Progressive Republicans in Wisconsin created the nation's first comprehensive statewide primary election system,[61] the first effective workplace injury compensation law,[62] and the first state income tax,[63] making taxation proportional to actual earnings. The progressive Wisconsin Idea also promoted the statewide expansion of the University of Wisconsin through the UW-Extension system at this time.[64] Later, UW economics professors John R. Commons and Harold Groves helped Wisconsin create the first unemployment compensation program in the United States in 1932.[65]

In the immediate aftermath of World War II, citizens of Wisconsin were divided over issues such as creation of the United Nations, support for the European recovery, and the growth of the Soviet Union's power. However, when Europe divided into Communist and capitalist camps and the Communist revolution in China succeeded in 1949, public opinion began to move towards support for the protection of democracy and capitalism against Communist expansion.[66]

Wisconsin took part in several political extremes in the mid to late 20th century, ranging from the anti-communist crusades of Senator Joseph McCarthy in the 1950s to the radical antiwar protests at UW-Madison that culminated in the Sterling Hall bombing in August 1970. The state undertook welfare reform under Republican Governor Tommy Thompson during the 1990s.[67] The state's economy also underwent further transformations towards the close of the 20th century, as heavy industry and manufacturing declined in favor of a service economy based on medicine, education, agribusiness, and tourism.

Two U.S. Navy battleships, BB-9 and BB-64, were named for the state.

Wisconsin, from an altitude of 206 nautical miles (237 statute miles; 382 km) at 7:43:39 AM CDT on March 11, 2012 during Expedition 30 of the International Space Station.

Wisconsin has been a swing state for much of the 21st century, with both Republicans and Democrats being elected statewide. The state voted for Donald Trump in the 2016 Presidential Election, and Joe Biden in 2020.[68]

Köppen climate types of Wisconsin

Most of Wisconsin is classified as warm-summer humid continental climate (Köppen Dfb), while southern and southwestern portions are classified as hot-summer humid continental climate (Köppen Dfa). The highest temperature ever recorded in the state was in the Wisconsin Dells, on July 13, 1936, where it reached 114 °F (46 °C). The lowest temperature ever recorded in Wisconsin was in the village of Couderay, where it reached −55 °F (−48 °C) on both February 2 and 4, 1996. Wisconsin also receives a large amount of regular snowfall averaging around 40 inches (100 cm) in the southern portions with up to 160 inches (410 cm) annually in the Lake Superior snowbelt each year.[74]

Wisconsin 2020 Population Density Map

Ethnic origins in Wisconsin

The United States Census Bureau estimates that the population of Wisconsin was 5,822,434 on July 1, 2019, a 2.4% increase since the 2010 United States census.[77] This includes a natural increase since the last census of 150,659 people (i.e., 614,771 births minus 464,112 deaths) and a decrease due to net migration of 12,755 people. Immigration resulted in a net increase of 59,251 people, and migration from within the U.S. resulted in a net decrease of 72,006 people.[78]

According to HUD's 2022 Annual Homeless Assessment Report, there were an estimated 4,775 homeless people in Wisconsin.[79][80]

According to the 2016 American Community Survey, 6.5% of Wisconsin's population were of Hispanic or Latino origin (of any race): Mexican (4.7%), Puerto Rican (0.9%), Cuban (0.1%), and other Hispanic or Latino origin (0.7%).[86] The five largest ancestry groups were: German (40.5%), Irish (10.8%), Polish (8.8%), Norwegian (7.7%), and English (5.7%).[87] German is the most common ancestry in every county in the state, except Menominee, Trempealeau, and Vernon.[88] Wisconsin has the highest percentage of residents of Polish ancestry of any state.[89]

Since its founding, Wisconsin has been ethnically heterogeneous. Following the period of French fur traders, the next wave of settlers were miners, many of whom were Cornish, who settled the southwestern area of the state. The next wave was dominated by "Yankees", migrants of English descent from New England and upstate New York; in the early years of statehood, they dominated the state's heavy industry, finance, politics, and education. Between 1850 and 1900, the immigrants were mostly Germans, Scandinavians (the largest group being Norwegian), Irish, and Poles. In the 20th century, a number of African Americans and Mexicans settled in Milwaukee; and after the end of the Vietnam War came an influx of Hmongs.

The various ethnic groups settled in different areas of the state. Although German immigrants settled throughout the state, the largest concentration was in Milwaukee. Norwegian immigrants settled in lumbering and farming areas in the north and west. Irish, Italian, and Polish immigrants settled primarily in urban areas.[90] Menominee County is the only county in the eastern United States with a Native American majority.

African Americans came to Milwaukee, especially from 1940 on. 86% of Wisconsin's African-American population live in four cities: Milwaukee, Racine, Beloit, Kenosha, with Milwaukee home to nearly three-fourths of the state's black Americans. In the Great Lakes region, only Detroit and Cleveland have a higher percentage of African-American residents.[91]

33% of Wisconsin's Asian population is Hmong, with significant communities in Milwaukee, Wausau, Green Bay, Sheboygan, Appleton, Madison, La Crosse, Eau Claire, Oshkosh, and Manitowoc.[92]

Of the residents of Wisconsin, 71.7% were born in Wisconsin, 23.0% were born in a different US state, 0.7% were born in Puerto Rico, U.S. Island areas, or born abroad to American parent(s), and 4.6% were foreign born.[93]

Birth data

Map of counties in Wisconsin by racial plurality, per the 2020 U.S. census

Legend

• Non-Hispanic White   40–50%   60–70%   70–80%   80–90%   90%+

  Native American   80–90%

Note: Births in table add to over 100%, because Hispanics are counted both by their ethnicity and by their race, giving a higher overall number.

• Since 2016, data for births of White Hispanic origin are not collected, but included in one Hispanic group; persons of Hispanic origin may be of any race.

The percentage of Wisconsin residents who belong to various affiliations as of 2014 were:[104] Christian 81% (Protestant 50%, Roman Catholic 29%), Mormon 0.5%, Jewish 0.5%, Muslim 0.5%, Buddhist 0.5%, Hindu 0.5%, and unaffiliated 15%.

Christianity is the predominant religion of Wisconsin. As of 2008, the three largest denominational groups in Wisconsin were Catholic, Evangelical Protestant, and Mainline Protestant.[105] As of 2010, the Catholic Church had the highest number of adherents in Wisconsin (at 1,425,523), followed by the Evangelical Lutheran Church in America with 414,326 members, and the Lutheran Church–Missouri Synod with 223,279 adherents.[106] The Wisconsin Evangelical Lutheran Synod, the namesake synod with the fourth highest numbers of adherents in Wisconsin, has their headquarters in Waukesha, Wisconsin.[107]

Statewide FBI Crime statistics for 2009 include 144 murders/non-negligent manslaughter; 1,108 rapes; 4,850 robberies; 8,431 aggravated assaults; and 147,486 property crimes.[108] Wisconsin also publishes its own statistics through the Bureau of Justice Information and Analysis.[109] The state reported 14,603 violent crimes in 2009, with a clearance rate (% solved) of 50%.[110] The state reported 4,633 sexual assaults in 2009, with an overall clearance rate for sexual assaults of 57%.

Privy Seal of Wisconsin

The executive branch is headed by the governor. The current governor, Tony Evers, assumed office on January 7, 2019. In addition to the governor, the executive branch includes five other elected constitutional officers: Lieutenant Governor, Secretary of State, Attorney General, Treasurer, and State Superintendent of Public Instruction. Four members of the Wisconsin executive branch are Democrats. The Superintendent of Public Instruction of Wisconsin is a non-partisan position.

The Wisconsin State Legislature is Wisconsin's legislative branch. The Legislature is a bicameral body consisting of the Assembly and the Senate.

The Senate Chamber of the Wisconsin State Capitol

Wisconsin's court system has four levels: municipal courts, circuit courts, the Court of Appeals, and the Supreme Court. Municipal courts typically handle cases involving local ordinance matters. The circuit courts are Wisconsin's trial courts, they have original jurisdiction in all civil and criminal cases within the state. Challenges to circuit court rulings are heard by the Wisconsin Court of Appeals, consisting of sixteen judges who typically sit in three-judge panels. As the state's highest appellate court, the Wisconsin Supreme Court may hear both appeals from lower courts and original actions. In addition to deciding cases, the Supreme Court is responsible for administering the state's court system and regulating the practice of law in Wisconsin.[112]

In the United States Senate Wisconsin is represented by Ron Johnson and Tammy Baldwin. Wisconsin is divided into eight congressional districts.

Wisconsin Budget (2021)

Wisconsin collects personal income taxes (based on five income brackets) which range from 4% to 7.65%. The state sales and use tax rate is 5.0%. Fifty-nine counties have an additional sales/use tax of 0.5%.[113] Milwaukee County and four surrounding counties have an additional temporary 0.1% tax that helps fund the Miller Park baseball stadium, which was completed in 2001.

The most common property tax assessed on Wisconsin residents is the real property tax, or their residential property tax. Wisconsin does not impose a property tax on vehicles, but does levy an annual registration fee. Property taxes are the most important tax revenue source for Wisconsin's local governments, as well as major methods of funding school districts, vocational technical colleges, special purpose districts and tax incremental finance districts. Equalized values are based on the full market value of all taxable property in the state, except for agricultural land. In order to provide property tax relief for farmers, the value of agricultural land is determined by its value for agricultural uses, rather than for its possible development value. Equalized values are used to distribute state aid payments to counties, municipalities, and technical colleges. Assessments prepared by local assessors are used to distribute the property tax burden within individual municipalities.

Wisconsin does not assess a tax on intangible property. Wisconsin does not collect inheritance taxes. Until January 1, 2008, Wisconsin's estate tax was decoupled from the federal estate tax laws; therefore the state imposed its own estate tax on certain large estates.[114]

There are no toll roads in Wisconsin; highway construction and maintenance are funded in part by motor fuel tax revenues, and the remaining balance is drawn from the State General Fund. Non-highway road construction and maintenance are funded by local governments (municipalities or counties).

A Mexican consulate opened in Milwaukee on July 1, 2016.[115] Wisconsin has had a diplomatic relationship with the Japanese prefecture of Chiba since 1990.[73]

Wisconsin congressman Paul Ryan was the 2012 Republican Party nominee for vice-president.

In 2020, Wisconsin leaned back in the Democratic party's direction as Joe Biden won the state by an even narrower margin of 0.7%. Biden's win was largely carried by Milwaukee and Dane counties with the rural areas of the state being carried by Trump.[125]

Wisconsin has leaned Democratic in recent presidential elections, although Donald Trump managed to win the state in 2016 by a narrow margin of 0.8%. This marked the first time Wisconsin voted for a Republican presidential candidate since 1984, when every state except Minnesota and Washington D.C. went Republican. In 2012, Republican presidential candidate Mitt Romney chose Wisconsin Congressman Paul Ryan, a native of Janesville, as his running mate against incumbent Democratic President Barack Obama and Vice President Joe Biden. Obama nevertheless carried Wisconsin by a margin of 53% to 46%. Both the 2000 and 2004 presidential elections were quite close, with Wisconsin receiving heavy doses of national advertising, in accord with its status as a "swing", or pivot, state. Al Gore carried the presidential vote in 2000 by 5,700 votes, and John Kerry won Wisconsin in 2004 by 11,000 votes. Barack Obama carried the state in 2008 by 381,000 votes (56%).

Republicans had a stronghold in the Fox Valley, but elected a Democrat, Steve Kagen, of Appleton, for the 8th Congressional District in 2006. However, Kagen survived only two terms and was replaced by Republican Reid Ribble in the Republican Party's sweep of Wisconsin in November 2010, the first time the Republican Party had taken back both chambers of the state legislature and the governorship in the same election. The City of Milwaukee heads the list of Wisconsin's Democratic strongholds, which also includes Madison and the state's Native American reservations. Wisconsin's largest Congressional district, the 7th, had voted Democratic since 1969. Its representative, David Obey, chaired the powerful House Appropriations Committee.[126] However, Obey retired and the once-Democratic seat was taken by Republican Sean Duffy in November 2010. The 2010 elections saw a huge Republican resurgence in Wisconsin. Republicans took control of the governor's office and both houses of the state legislature. Republican Ron Johnson defeated Democratic incumbent U.S. Senator Russ Feingold and Republicans took two previously Democratic-held House seats, creating a 5–3 Republican majority House delegation.

The 2011 Wisconsin Act 10 led to large protests around the state capitol building in Madison.[127]

At the statewide level, Wisconsin is competitive, with control regularly alternating between the two parties. In 2006, Democrats gained in a national sweep of opposition to the Bush administration, and the Iraq War. The retiring GOP 8th District Congressman, Mark Green, of Green Bay, ran against the incumbent Governor Jim Doyle. Green lost by 8% statewide, making Doyle the first Democratic governor to be re-elected in 32 years. The Republicans lost control of the state Senate. Although Democrats gained eight seats in the state Assembly, Republicans retained a five-vote majority. In 2008, Democrats regained control of the State Assembly by a 52–46 margin, marking the first time since 1986 that the governor and state legislature were both Democratic.[128]

With the election of Scott Walker in 2010, Republicans won both chambers of the legislature and the governorship, the first time all three changed partisan control in the same election. His first year in office saw the introduction of the 2011 Wisconsin Act 10, which removed collective bargaining rights for state employees. On February 14, 2011, the Wisconsin State Capitol erupted with protests when the Legislature took up a bill that would end most collective bargaining rights for state employees, except for wages, to address the $3.6 billion deficit. The protests attracted tens of thousands of people each day for months and garnered international attention. The Assembly passed the bill 53–42 on March 10 after the State Senate passed it the night before, and sent it to the Governor for his signature.[129] In response to the bill, enough signatures were gathered to force a recall election against Governor Walker. Tom Barrett, the mayor of Milwaukee and Walker's 2010 opponent, won the Democratic primary and faced Walker again. Walker won the election by 53% to 46% and became the first governor in United States history to retain his seat after a recall election. Walker enacted other bills promoting conservative governance, such as a right-to-work law,[130] abortion restrictions,[131] and legislation removing certain gun controls.[132][133][134]

Following the 2014 general election on November 4, 2014, the Governor, Lieutenant Governor, State Attorney General and State Treasurer were all Republicans, while the Secretary of State was a Democrat.[135] However, Walker was defeated for a third term in 2018 by Democrat Tony Evers. Democratic U.S. Senator Tammy Baldwin was also elected to a second term and Democrats won all constitutional statewide offices on the ballot including Lieutenant Governor, Attorney General, Secretary of State, and State Treasurer, the first time this happened in Wisconsin since 1982. When Walker lost re-election in 2018, he collaborated with the gerrymandered Republican legislature to strip powers from the incoming Governor and Attorney General.[136]

Corn planting in Wisconsin

Wisconsin produces about a quarter of America's cheese, leading the nation in cheese production.[142][143] It is second in milk production, after California,[144] and third in per-capita milk production, behind California and Vermont.[145] Wisconsin is second in butter production, producing about one-quarter of the nation's butter.[146] The state ranks first nationally in the production of corn for silage, cranberries,[147] ginseng,[148] and snap beans for processing. It grows more than half the national crop of cranberries.[147] and 97% of the nation's ginseng.[148] Wisconsin is also a leading producer of oats, potatoes, carrots, tart cherries, maple syrup, and sweet corn for processing. The significance of the state's agricultural production is exemplified by the depiction of a Holstein cow, an ear of corn, and a wheel of cheese on Wisconsin's state quarter design.[149] The state annually selects an "Alice in Dairyland" to promote the state's agricultural products around the world.[150]

A large part of the state's manufacturing sector includes commercial food processing, including well-known brands such as Oscar Mayer, Tombstone frozen pizza, Johnsonville brats, and Usinger's sausage. Kraft Foods alone employs more than 5,000 people in the state. Milwaukee is a major producer of beer and was formerly headquarters for Miller Brewing Company—the nation's second-largest brewer—until it merged with Coors. Formerly, Schlitz, Blatz, and Pabst were cornerstone breweries in Milwaukee.

Wisconsin is home to a very large and diversified manufacturing economy, with special focus on transportation and capital equipment. Major Wisconsin companies in these categories include the Kohler Company; Mercury Marine; Rockwell Automation; Johnson Controls; John Deere; Briggs & Stratton; Milwaukee Electric Tool Company; Miller Electric; Caterpillar Inc.; Joy Global; Oshkosh Corporation; Harley-Davidson; Case IH; S. C. Johnson & Son; Ashley Furniture; Ariens; and Evinrude Outboard Motors.

Wisconsin is a major producer of paper, packaging, and other consumer goods. Major consumer products companies based in the state include SC Johnson & Co., and Diversey, Inc. Wisconsin also ranks first nationwide in the production of paper products; the lower Fox River from Lake Winnebago to Green Bay has 24 paper mills along its 39 miles (63 km) stretch.

The development and manufacture of health care devices and software is a growing sector of the state's economy, with key players such as GE Healthcare, Epic Systems, and TomoTherapy.

State welcome sign

Tourism is a major industry in Wisconsin—the state's third largest, according to the Department of Tourism. Tourist destinations such as the House on the Rock near Spring Green, Circus World Museum in Baraboo, and The Dells of the Wisconsin River draw thousands of visitors annually, and festivals such as Summerfest and the EAA Oshkosh Airshow draw international attention, along with hundreds of thousands of visitors.[152]

Given the large number of lakes and rivers in the state, water recreation is very popular. In the North Country, what had been an industrial area focused on timber has largely been transformed into a vacation destination. Popular interest in the environment and environmentalism, added to traditional interests in hunting and fishing, has attracted a large urban audience within driving range.[153]

The distinctive Door Peninsula, which extends off the eastern coast of the state, contains one of the state's tourist destinations, Door County. Door County is a popular destination for boaters because of the large number of natural harbors, bays, and boat launches on both the Green Bay and Lake Michigan sides of the peninsula that forms the county. The area draws more than two million visitors yearly[154] to its quaint villages, seasonal cherry picking, and fish boils.[155]

On January 1, 2008, a new tax incentive for the film industry came into effect. The first major production to take advantage was Michael Mann's Public Enemies. While the producers spent $18 million on the film, it was reported that most of it went to out-of-state workers and for out-of-state services; Wisconsin taxpayers had provided $4.6 million in subsidies, and derived only $5 million in revenues from the film's making.[156] During this period, the movie Transformers: Dark of the Moon also used Milwaukee as a filming location.[157] This incentive was eliminated in 2013.[158]

Wisconsin has no production of oil, gas, or coal.[159] Its in-state electrical generation is mostly from coal. Other important electricity sources are natural gas and nuclear.[159]

The state has a mandate that ten percent of its electrical energy come from renewable sources by the end of 2015.[160] This goal has been met, but not with in-state sources. As of 2014, a third of that ten percent comes from out of state sources, mostly wind generated electricity from Minnesota and Iowa. The state has agnostic policies for developing wind power in state.[161]

Wisconsin is served by eight commercial service airports, in addition to a number of general aviation airports. Milwaukee Mitchell International Airport is the largest international commercial airport located in Wisconsin.

Wisconsin is served by multiple intercity bus operators, which provide service to 71 stops and 53 cities. The following carriers provide scheduled bus service: Amtrak Thruway, Badger Bus, Flixbus, Greyhound Lines, Indian Trails, Jefferson Lines, Lamers Bus Lines, Megabus, Van Galder Bus Company, and Wisconsin Coach Lines.[162]

The Wisconsin Department of Transportation is responsible for planning, building and maintaining the state's highways. Eight Interstate Highways are located in the state.

Map Showing Lines of The Milwaukee Electric Railway and Light Company c 1907

Wisconsin passenger rail
Empire Builder to Portland or Seattle La Crosse Tomah Wisconsin Dells Portage Columbus Milwaukee Milwaukee Airport Sturtevant Kenosha Metra to Ogilvie Hiawatha and Empire Builder to Chicago
Key
Empire Builder Hiawatha Service Metra UP-North Line

Amtrak provides daily passenger rail service between Chicago and Milwaukee through the Hiawatha Service. Also provided is cross-country service via the Empire Builder with stops in several cities across Wisconsin.[163] Commuter rail provider Metra's Union Pacific North (UP-N) line has its northern terminus in Kenosha, the only Metra line and station in the state of Wisconsin.[164] The Hop, a modern streetcar system in Milwaukee, began service in 2018. The 2.1 mile (3.4 km) initial line runs from Milwaukee Intermodal Station to Burns Commons. The system is expected to be expanded in the future.

Wisconsin's music festivals include Eaux Claires,[174] Country Fest, Country Jam USA, the Hodag Country Festival, Porterfield Country Music Festival, Country Thunder USA in Twin Lakes,[174] and Country USA. Milwaukee hosts Summerfest, dubbed "The World's Largest Music Festival", every year. This festival is held at the lakefront Henry Maier Festival Park just south of downtown, as are a summer-long array of ethnic musical festivals. The Wisconsin Area Music Industry provides an annual WAMI event where it presents an awards show for top Wisconsin artists.[175]

The Milwaukee Art Museum, with its brise soleil designed by Santiago Calatrava, is known for its interesting architecture. Monona Terrace in Madison, a convention center designed by Taliesin architect Anthony Puttnam, is based on a 1930s design by Wisconsin native Frank Lloyd Wright.[176] Wright's home and studio in the 20th century was at Taliesin, south of Spring Green. Decades after Wright's death, Taliesin remains an architectural office and school for his followers.

With the immigration of northern Europeans into Wisconsin and the upper Midwest, they brought the techniques of building Log homes with them.[177]

Drinking has long been considered a significant part of Wisconsin culture, and the state ranks at or near the top of national measures of per-capita alcohol consumption, consumption of alcohol per state, and proportion of drinkers. Consumption per-capita per-event, however, ranks low among the nation; number of events (number of times alcohol is involved) is significantly higher or highest, but consumption at each event smaller, marking Wisconsin's consumption as frequent and moderate.[178] Factors such as cultural identification with the state's heritage of German immigration, the long-standing presence of major breweries in Milwaukee, and a cold climate are often associated with the prevalence of drinking in Wisconsin.

In Wisconsin, the legal drinking age is 21, except when accompanied by a parent, guardian, or spouse who is at least 21 years old. Age requirements are waived for possessing alcohol when employed by a brewer, brewpub, wholesaler, or producer of alcohol fuel. The minimum legal age to purchase alcohol is 21, with no exceptions.[179] The Absolute Sobriety law states that any person not of legal drinking age (currently 21) may not drive after consuming alcohol.[180]

On September 30, 2003, the state legislature, reluctant to lower a DUI offense from BAC 0.10 to 0.08, did so only as a result of federal government pressure.[181] The Wisconsin Tavern League opposes raising the alcoholic beverage tax. The Milwaukee Journal Sentinel series "Wasted in Wisconsin" examined this situation.[182]