How to Get an Amazon Standard Identification Number (ASIN)

Last Updated: March 5, 2023

If you are selling on Amazon, most of your products will already have an ASIN.^{[1]
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Research source} However, some don't. If they don't, read this article to learn how to do that.

Part 1

Part 1 of 2:

Determining if Your Product Has an ASIN

1
Do a search to see if your product already has an ASIN. Be thorough in your search. There are websites out there to help you with that. Search for 'ASIN tools' or 'ASIN conversion'.
2
Go to your Amazon Seller Central page and then select Inventory >> Add a Product. That will bring you to the page that will help you determine if Amazon has it.

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3
Type in whatever information that you have. The UPC is usually the best. If you don't see the UPC, try describing it in various ways.
4
Rejoice if the search yields a product. You don't have to get an ASIN for it.
5
Click on See all product details. This will take you to the Amazon page for that product. On that page, you will see the ASIN. The ASIN is the 'number' that starts with B00.

Part 2

Part 2 of 2:

Getting an ASIN for Your Product

1
Select Create a new product, if Amazon doesn't already have your particular item.
2
Obtain some UPC codes for your product. It will need to have the UPC code before it is assigned an ASIN.
3
Upload the product with its brand new UPC code and Amazon will then assign it an ASIN.

Community Q&A

Question

Can I create a listing for a book without an ISBN?

Community Answer

Try to find the ISBN number by the barcode or by searching the title of the book on the web.
Question

How do I get the UPC code?

Community Answer

There are a number of online organizations that sell chunks of UPC codes. Usually there are some services or conveniences (like bar code images/artwork for the UPC codes) that the organization will offer.
Question

A book with the same title and author is being sold on the Amazon with an ISBN and ASIN. Is this possible?

Community Answer

Yes. ISBN is the international standard book number. ASIN is the Amazon standard. You will typically find that books have both unless they're Kindle Direct Published, in which case they may only have an ASIN.