How to Manage a Website

Tips and tricks that will help you manage and improve a website

Co-authored by Ryan Conway

Last Updated: June 2, 2022 References Tested

Any web developer knows that it takes a large amount of work to design and launch a new website. Once that website is up and running, however, you’ll need to continue working to manage it. Website management entails several tasks, including updating the website content and cleaning up any bugs. Managing your website will also prepare the site for future growth, as the site hosts more visitors and offers more services.

Method 1

Method 1 of 2:

Running Maintenance and Troubleshooting

1
Back up your website. Should your site happen to crash without warning, it would be disastrous to lose all of the data and coding that you’ve worked hard to put together. Backing up your website will allow you to restore the most recent version of the site. Back up the site at least once a month, or whenever edits to the page are made.^{[1]
X
Research source}
- Even if the company which hosts your site regularly backs up your site, it’s still smart to back up the site yourself, too.
- To ensure that you don’t lose website data, you could keep a copy backed up on your computer and another copy saved to a removable disk or external hard drive.^{[2]
  X
  Research source}
2
Download a program that notifies you if your website is down. To ensure that you find out as soon as your site goes down, download a program like SiteUp. SiteUp is a piece of freeware which runs in the background on your computer. SiteUp and freeware like it will monitor your site and inform you if it a server crashes or the site becomes otherwise unreachable.^{[3]
X
Research source}
- If the site is down for long, you risk losing or confusing potential clients or turning away curious internet browsers. Once you’ve been informed that your site is down, you can get the site back up and running as soon as possible.^{[4]
  X
  Research source}
Advertisement
3
Click through your own website. Web developers and programmers can become so close to the websites they create that obvious mistakes can go unnoticed. Look at every page with a detailed eye to confirm that content displays correctly.^{[5]
X
Expert Source

Ryan Conway
Marketing Expert
Expert Interview. 17 March 2021.} Click through every link on the site to ensure that:^{[6]
X
Research source}
- All links work.
- All links direct the user to the correct page.
- All images load correctly.
- Images load correctly on mobile devices.
- The website looks good and functions when viewed on very large or very small monitors.
4
Test the speed of your website. Over time, the download speed of your website can fluctuate and slow down. You can use an online tool like Google Pagespeed Insights or GTMetrix to ensure that the speed is optimized and the site runs quickly.^{[7]
X
Research source} Both of these sites allow you to type in your website’s URL and will analyze its speed and performance.
- Keeping your site running quickly will also help the site place higher in search engine results. This, in turn, will increase the visibility of the site.

Method 2

Method 2 of 2:

Improving and Updating Your Site

1
Perform monthly site-wide content checks. In the rush of creating and posting the website, it’s possible that some live content contains errors or is improperly coded. Fix any errors that you spot, including relatively minor issues: missing or incorrect punctuation, typos within copy, or spelling errors. Larger errors include: improper formatting, unreadable content, misspelling the company name, etc.^{[8]
X
Research source}
- If your company has a copy editor on staff, ask them to read through each of the website’s pages and let you know about any grammatical or mechanical errors.
2
Increase the site’s search-engine optimization. Search-engine optimization (SEO) will help ensure that your website shows up on the first page of search-engine results when users search for terms similar to those your site uses. You can increase your site’s SEO by including keywords related to your business or products in website copy.^{[9]
X
Expert Source

Ryan Conway
Marketing Expert
Expert Interview. 17 March 2021.}^{[10]
X
Research source}
- Also increase your website’s SEO by ensuring that the site is easily navigable and efficient. Make sure that no pages display a “404” error.^{[11]
  X
  Research source}
- A quick rule of thumb is that a website with around 2,500 words total will perform well in Google searches.
3
Add and improve web content. Depending on the nature of your website, it may contain a wide variety of types of content. Regardless, it’s important to keep content up-to-date, or users will find your website dull and useless. Over time, you can also go through and improve web content: things like page layout, navigation bars, and links to social media pages should all be apparent and user-friendly.^{[12]
X
Expert Source

Ryan Conway
Marketing Expert
Expert Interview. 17 March 2021.}^{[13]
X
Research source}
- For example, if you’re managing a commercial website which sells a product to consumers, you’ll need to update the website with details about new products, new promotions or sales, or any recalls for faulty products.
- If your website isn’t commercial, but provides news or blog-like opinion pieces, you’ll need to regularly update content. Add new articles or opinion posts at least weekly, so that users don’t become bored with the site.

Expert Q&A

Question

How do I generate huge traffic?

Ryan Conway
Marketing Expert
Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.

Ryan Conway

Marketing Expert

Expert Answer

Claim your Google My Business listing first—in the eyes of Google, your business doesn't really exist until you've claimed that. Also, claim your social media profiles. This way, another business with the same name can't steal your social media presence.
Question

How long does it take for a new website to get traffic?

Ryan Conway
Marketing Expert
Ryan Conway is a Marketing Expert and the Founder of Digital Tradesman, a digital marketing agency that helps builders, contractors, and tradesmen grow their business online. With over a decade of experience, he specializes in marketing, web design, and search engine optimization. Ryan holds a BS in Business Administration and Entrepreneurial Studies from Hartford University. He also studied Graphic and Web Design at the Boston University Center for Digital Imaging Arts. Ryan participated in Seth Godin’s altMBA in the winter of 2016.

Ryan Conway

Marketing Expert

Expert Answer

It depends on what you do after setting up your website. Unfortunately, simply creating a website isn't enough to draw in traffic. Instead, you have to utilize other tools like social media and Google My Business.