Safe Hands Challenge

Safe Hands Challenge is a campaign launched by the World Health Organization (WHO) in the wake of COVID-19 pandemic.[1] It was launched on 13 March 2020 by Tedros Adhanom Ghebreyesus, the Director of the WHO.[2] The campaign urges everyone to wash their hands regularly for 40 seconds to keep themselves safe and prevent the transmission of disease.[1] The WHO has called on celebrities from around the world, such as Leonardo DiCaprio and Greta Thunberg, to participate in the Safe Hands Challenge.[3]

Safe Hands Challenge
DateMarch 13, 2020 (2020-03-13)
TypeCampaign
CauseUrges everyone to wash their hands regularly for 40 seconds
Organised byWorld Health Organization

Response

Within 48 hours of its launch, 'The Safe Hands Challenge' was used as a TikTok hashtag nearly half a billion times.[1] Celebrities including the Pussycat Dolls,[3] Billy Porter,[3] Deepika Padukone, Sachin Tendulkar[4][5] have shared videos of themselves promoting hand hygiene as a part of the Safe Hands Challenge.

References
  1. Brown, Abram. "Coronavirus: The World Health Organization Is Becoming The Planet's Most Important Social Media Influencer". Forbes. Retrieved 17 March 2020.
  2. Al-Heeti, Abrar. "WHO calls on Leonardo DiCaprio, Greta Thunberg to take Safe Hands challenge". CNET. Retrieved 17 March 2020.
  3. Al-Heeti, Abrar. "WHO calls on Leonardo DiCaprio, Greta Thunberg to take Safe Hands challenge". CNET. CNET. Retrieved 17 March 2020.
  4. "Sachin Tendulkar Joins WHO's Safe Hands Challenge". News18. 2020-03-18. Retrieved 2020-03-19.
  5. "Deepika Padukone Accepts WHO Director General's Safe Hands Challenge, Shares Video". News18. 17 March 2020. Retrieved 17 March 2020.


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